Remote Digital Marketing Lead

Placements24; Vereeniging; Hybrid; ZAR 1,000,000 - 1,800,000; Full time

Benefits offered by this job

Performance-based bonuses

Equity potential

Fully remote work arrangement

Health, dental, and vision insurance

Home office stipend

Job summary

Placements24 is seeking an experienced and strategic Remote Digital Marketing Lead to spearhead our digital marketing initiatives. You will develop and execute comprehensive strategies to drive brand awareness, customer acquisition, and revenue growth while leading a dispersed team and managing budgets.

This fully remote role requires deep expertise across SEO, SEM, content, social media, email marketing, and analytics, with a focus on staying ahead of industry trends and optimizing campaigns to

Qualifications

• Minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a leadership or management role.
• Proven success in developing and executing comprehensive digital marketing strategies with measurable business results.
• Expertise across SEO, SEM, social media, content strategy, and email marketing.

Responsibilities

• Develop, implement, and manage a cohesive digital marketing strategy across SEO, SEM, content, social, email, and paid advertising.
• Lead and mentor a remote team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Manage the digital marketing budget effectively, maximizing ROI across channels.
• Oversee content creation and distribution across platforms to ensure brand consistency and alignment.
• Analyze campaign performance data and provide strategic insights for optimization.
• Identify emerging digital marketing trends and technologies to maintain a competitive edge.

Job description

About the Role

Our client is looking for an experienced and strategic Remote Digital Marketing Lead to spearhead their digital marketing initiatives. This is a fully remote position where you will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will lead a dispersed team, manage budgets, oversee campaign performance across all digital channels, and stay at the forefront of digital marketing trends. This role offers the opportunity to shape the digital future of the company from anywhere.

Key Responsibilities

• Develop, implement, and manage a cohesive digital marketing strategy encompassing SEO, SEM, content marketing, social media, email marketing, and paid advertising.
• Lead and mentor a remote team of digital marketing specialists, fostering a collaborative and high-performance culture.
• Manage the digital marketing budget effectively, allocating resources to maximize ROI across various channels.
• Oversee the creation and distribution of engaging content across all digital platforms, ensuring brand consistency and message alignment.
• Analyze campaign performance data rigorously, providing strategic insights and recommendations for continuous optimization.
• Identify and evaluate emerging digital marketing trends, technologies, and opportunities to maintain a competitive edge.

Requirements

• Minimum of 7 years of progressive experience in digital marketing , with at least 3 years in a leadership or management role.
• Proven success in developing and executing comprehensive digital marketing strategies that delivered measurable business results.
• Expertise across a wide range of digital marketing disciplines, including SEO, SEM, social media, content strategy, and email marketing.
• Strong analytical skills with proficiency in using data analytics tools (e.g., Google Analytics, Adobe Analytics) to inform strategy.
• Excellent leadership, communication, and project management skills, with experience managing remote teams.
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus.

Benefits

• Highly competitive salary package with performance-based bonuses and potential equity.
• Enjoy the ultimate flexibility of a fully remote work arrangement .
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for home office setup and professional development.
• Opportunity to lead and shape the digital strategy of a forward-thinking company.