Digital Marketing Manager (Remote)

Placements24; East London; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote work

Health insurance

Professional development

Performance incentives

Job summary

Placements24 is seeking an experienced Digital Marketing Manager to lead our remote-first digital strategy. You will own all digital channels including SEO, SEM, social media, email, and content marketing to drive brand awareness, customer acquisition, and revenue growth.

You will oversee paid campaigns, content creation, and SEO efforts, using data-driven insights to optimize performance and reports for leadership.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive experience in digital marketing with focus on strategy and execution.
• Proficiency in SEO/SEM, social media marketing, content marketing, and email marketing.

Responsibilities

• Develop and implement innovative digital marketing strategies across all online channels.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI and achieve targets.
• Oversee content creation and distribution ensuring brand consistency.
• Lead SEO initiatives to improve rankings and drive traffic.
• Analyze campaign performance and provide actionable insights.
• Collaborate with cross-functional teams for integrated campaigns and launches.

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Marketing automation platforms

CRM systems

Job description

About the Role

Our client is seeking an experienced and results-oriented Digital Marketing Manager to lead their digital marketing efforts in a fully remote capacity. This crucial role will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will oversee all digital marketing channels, including SEO, SEM, social media, email, and content marketing, ensuring cohesive and impactful campaigns. This is an excellent opportunity for a seasoned digital marketer who thrives in a remote-first environment and possesses a passion for leveraging data-driven insights to achieve ambitious marketing goals and shape the brand's online presence.

Key Responsibilities

• Develop and implement innovative digital marketing strategies across all online channels.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI and achieve conversion targets.
• Oversee the creation and distribution of engaging content, ensuring brand consistency and alignment with marketing objectives.
• Lead SEO initiatives to improve organic search rankings and drive targeted traffic.
• Analyze campaign performance, generate detailed reports, and provide actionable insights for continuous improvement.
• Collaborate with cross-functional teams to ensure integrated marketing efforts and successful product launches.
• Stay current with the latest digital marketing trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of progressive experience in digital marketing , with a strong focus on strategy and execution.
• Demonstrated success in managing SEO/SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, marketing automation platforms, and CRM systems.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent project management and communication skills, essential for a remote role.

Benefits

• Competitive annual salary and performance-based incentives.
• Fully remote work arrangement, offering unparalleled flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous allowance for professional development and continued education.
• A collaborative, supportive, and digitally-enabled team culture.