Digital Marketing Specialist - Retail

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 240,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Comprehensive health and wellness

Flexible remote working schedule

Professional development opportunities

Job summary

Placements24 is seeking a Digital Marketing Specialist to drive online presence, traffic, and sales for a retail brand. The role is remote and requires collaboration with the e-commerce and content teams to ensure cohesive branding and optimized performance.

You will develop campaigns across SEO, SEM, social media, and email, create compelling content, and analyze campaigns to extract insights for improvement.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist, preferably within the retail sector.
• Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills for remote collaboration.
• Creative thinking and the ability to develop innovative marketing campaigns.

Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Create engaging and compelling content for digital channels that resonates with the target audience.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI.
• Analyze website traffic, campaign performance, and customer data to identify insights and areas for improvement.
• Collaborate with the e-commerce team to ensure seamless integration of marketing efforts with online sales funnels.
• Stay current with the latest digital marketing trends, tools, and best practices.

Skills

Digital marketing

SEO

SEM

Content marketing

Email marketing

Analytics

Remote collaboration

Creative thinking

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Marketing automation

Job description

About the Role

Our client is looking for a creative and data-driven Digital Marketing Specialist to drive their online presence and customer engagement strategies. Working remotely, you will develop and execute innovative digital marketing campaigns across various platforms to increase brand awareness, traffic, and sales for their retail offerings. You will collaborate with the e-commerce and content teams to ensure a cohesive brand message and optimize online performance. This role is perfect for a digital marketing expert who thrives in a remote setting and is passionate about growing a retail brand online.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, social media, and email marketing.
• Create engaging and compelling content for digital channels that resonates with the target audience.
• Manage and optimize paid advertising campaigns (PPC, social media ads) to maximize ROI.
• Analyze website traffic, campaign performance, and customer data to identify insights and areas for improvement.
• Collaborate with the e-commerce team to ensure seamless integration of marketing efforts with online sales funnels.
• Stay current with the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Digital Marketing Specialist, preferably within the retail sector.
• Strong knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills for remote collaboration.
• Creative thinking and the ability to develop innovative marketing campaigns.

Benefits

• Competitive annual salary and performance bonuses.
• Comprehensive health and wellness benefits package.
• Flexible remote working schedule.
• Opportunities for professional development and attending industry conferences.
• A dynamic and collaborative remote team environment.