Head of E-commerce and Digital Marketing

Placements24; Sandton; Hybrid; ZAR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Fully remote

Executive health & retirement benefits

Equity or stock options

Professional development opportunities

Job summary

Placements24 is seeking a visionary Head of E-commerce and Digital Marketing to define and drive the online strategy for a leading e-commerce brand. This fully remote executive role offers South Africa-wide flexibility and a chance to shape growth from anywhere in the country.

You will oversee all digital channels, optimize the customer journey, and report KPIs to senior leadership while building a high-performing, remote-first team.

Qualifications

• Master’s degree or MBA preferred.
• 8–10 years in e-commerce leadership and digital marketing.
• Proven track record in scaling online businesses and omnichannel strategies.

Responsibilities

• Develop and execute a comprehensive e-commerce strategy to drive sales and profitability.
• Oversee digital marketing channels including paid search, paid social, SEO, email, affiliate, and influencer marketing.
• Lead, mentor, and build a high-performing e-commerce and digital marketing team.

Skills

E-commerce leadership

Digital marketing

Strategic planning

Team leadership

Budget management

Education

MBA or equivalent

Tools

Shopify/Magento

Google Analytics

SEO/SEM tools

Job description

About the Role

Our client, a leading innovator in the e-commerce sector, is seeking a visionary and strategic Head of E-commerce and Digital Marketing to lead their online business. This is a fully **remote** executive position, offering unparalleled flexibility and the opportunity to shape the digital future of a prominent brand from anywhere in **South Africa**. You will be responsible for defining and executing the overarching e-commerce strategy, driving revenue growth, and managing all aspects of digital marketing, including performance marketing, SEO, social media, content, and customer acquisition. The ideal candidate is a seasoned leader with a deep understanding of the e-commerce landscape, a proven track record of scaling online businesses, and exceptional strategic thinking capabilities. We foster a culture of innovation, autonomy, and high performance, empowering leaders to make impactful decisions. This is a unique opportunity to steer a significant business unit and contribute directly to the company's expansion and market leadership. Join our **remote-first** leadership team and redefine online retail excellence.

Key Responsibilities

• Develop and implement a comprehensive e-commerce strategy to drive sales, profitability, and market share growth.
• Oversee all digital marketing channels, including paid search, paid social, SEO, email marketing, affiliate marketing, and influencer marketing.
• Manage and optimize the e-commerce platform, ensuring a seamless and engaging customer experience.
• Define and execute customer acquisition and retention strategies to maximize customer lifetime value (CLV).
• Lead, mentor, and develop a high-performing e-commerce and digital marketing team.
• Analyze market trends, competitor activities, and customer insights to identify new growth opportunities.
• Manage marketing budgets, allocate resources effectively, and ensure a strong ROI across all initiatives.
• Collaborate with other departments (e.g., Product, Operations, Finance) to ensure alignment and integration of e-commerce strategies.
• Drive innovation in online channels, exploring new technologies and platforms to enhance customer engagement and sales.
• Report on key e-commerce and digital marketing KPIs to senior leadership.

Requirements

• Master's degree in Business Administration, Marketing, or a related field; MBA preferred.
• Minimum of 8-10 years of progressive experience in e-commerce leadership and digital marketing, with a proven history of scaling online businesses.
• Demonstrated success in developing and executing successful e-commerce strategies and omnichannel marketing plans.
• Expertise across all digital marketing disciplines, including performance marketing, SEO, SEM, social media, content, and email marketing.
• Strong understanding of e-commerce platforms, technologies, and best practices.
• Exceptional analytical, strategic thinking, and problem-solving skills.
• Proven leadership experience, with the ability to build, manage, and inspire high-performing teams.
• Excellent communication, presentation, and interpersonal skills.
• Experience operating successfully in a remote or distributed work environment.
• Financial acumen and experience managing significant budgets.

Benefits

• A highly competitive executive salary package, including a base of R and potential performance-based bonuses.
• Enjoy the ultimate flexibility with a fully remote work arrangement, based anywhere in **South Africa**.
• Significant strategic influence and leadership responsibility within a key business unit.
• Exceptional opportunities for professional development and impact at the highest level.
• Comprehensive executive health, wellness, and retirement benefits.
• Access to equity or stock options as part of the compensation package.
• Be part of a dynamic, innovative, and **remote-first** company culture committed to growth.
• The opportunity to shape the future of a leading e-commerce brand.