Cape Town Digital Marketing Strategist - Media Focus

Placements24; Cape Town; Sur place; ZAR 650 000 - 950 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Medical aid

Provident fund contributions

Professional development and training

Modern Cape Town office

Wellness programs

Discounted company products/services

Résumé du poste

Placements24 is seeking a highly analytical and creative Digital Marketing Strategist to lead Cape Town's online presence. Develop data-driven campaigns across social, search, email, and content marketing to drive engagement and growth.

The role requires 5+ years of digital marketing experience, strong analytical skills, and a track record in SEO/SEM, content marketing, and analytics. Collaboration with sales and product teams is essential for cohesive growth.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of digital marketing experience with strategy development and execution.
• Proven track record managing SEO, SEM, social media, and content marketing campaigns.
• Proficiency with Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, etc.
• Strong analytical skills and ability to translate data into actionable strategies.
• Knowledge of CMS and website optimization.
• Creative copywriting and communication skills.

Responsabilités

• Develop and execute comprehensive digital marketing strategies aligned with business goals and audiences.
• Manage and optimize paid media campaigns across search and social platforms.
• Oversee SEO efforts to improve visibility and organic traffic.
• Develop content marketing strategies including blog posts, infographics, and videos.
• Plan and execute email marketing campaigns with segmentation and automation.
• Manage social channels and foster community engagement.
• Analyze performance with analytics tools and report findings regularly.
• Identify trends and opportunities for growth in digital marketing.
• Collaborate with design and content teams to create marketing assets.
• Conduct market research and competitor analysis to inform strategy.
• Manage the digital marketing budget effectively.

Connaissances

Digital strategy

Analytics & insights

Content marketing

SEO/SEM

Copywriting

Budget management

Formation

Bachelor's degree in Marketing/Communications/Business

Outils

Google Analytics

Google Ads

Facebook Ads Manager

HubSpot

Description du poste

Placements24 is seeking a highly analytical and creative Digital Marketing Strategist to lead Cape Town's online presence. Develop data-driven campaigns across social, search, email, and content marketing to drive engagement and growth.

The role requires 5+ years of digital marketing experience, strong analytical skills, and a track record in SEO/SEM, content marketing, and analytics. Collaboration with sales and product teams is essential for cohesive growth.