Remote Head of Digital Marketing & Growth

Placements24; Sandton; Hybrid; ZAR 1,200,000 - 1,900,000; Full time

Benefits offered by this job

Premium health insurance

Remote benefits package

Retirement contributions

Generous paid time off

Job summary

Placements24 is seeking a visionary Head of Digital Marketing to lead our digital strategy from a fully remote location in South Africa. The role drives customer acquisition, engagement and brand visibility across SEO, SEM, social, content, email and paid campaigns.

You will guide a data-driven function, oversee budgets, and mentor a team of digital marketing specialists while collaborating with product, sales and IT to ensure a cohesive customer journey.

Qualifications

• Bachelor's degree in Marketing, Business Administration or Communications.
• MBA or related digital marketing certifications are advantageous.
• 8–10 years of progressive digital marketing experience, 4–5 in leadership.
• Proven ability to drive multi-channel campaigns with measurable ROI.
• Strong leadership, communication and project management skills.

Responsibilities

• Develop and implement a strategic digital marketing plan to drive acquisition.
• Oversee SEO, SEM, social media, content, email, and paid media channels.
• Manage digital advertising budgets to maximise ROI and goals.
• Lead and mentor a remote team of digital marketing specialists.
• Analyze performance metrics and provide data-driven improvement insights.
• Collaborate with product, sales and IT for cohesive campaigns.
• Monitor latest trends in digital marketing within financial services.
• Maintain and protect the company’s online reputation.

Skills

SEO

SEM

PPC

Social media

Content marketing

Email marketing

Analytics

Leadership

Budget management

Education

Bachelor's degree in Marketing/Business/Communications

MBA

Tools

Google Analytics

Adobe Analytics

Marketing automation tools

Job description

Placements24 is seeking a visionary Head of Digital Marketing to lead our digital strategy from a fully remote location in South Africa. The role drives customer acquisition, engagement and brand visibility across SEO, SEM, social, content, email and paid campaigns.

You will guide a data-driven function, oversee budgets, and mentor a team of digital marketing specialists while collaborating with product, sales and IT to ensure a cohesive customer journey.