FMCG Brand Activation Manager

Placements24; Paarl; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based incentives

Health and wellness benefits

Growth opportunities

Collaborative team environment

Brand exposure

Job summary

Placements24 is seeking a creative FMCG Brand Activation Manager in Paarl, Western Cape. The role drives in-market activations, campaigns, and POS initiatives to boost brand visibility and sales.

You will plan, execute, and measure activations, engaging with internal teams and external partners in a hybrid work setup. The ideal candidate brings 4+ years in FMCG brand management or activation, strong project management, budget handling, and a passion for memorable consumer experiences in a

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4+ years in brand management, marketing, or event management with FMCG activation focus.
• Proven experience in developing and executing below-the-line marketing campaigns.
• Excellent project management and organizational skills with attention to detail.
• Strong creative thinking, problem-solving, and communication abilities.

Responsibilities

• Develop and implement innovative brand activation strategies aligned with marketing objectives.
• Plan and execute in-store promotions, sampling events, sponsorships, and digital activation campaigns.
• Manage creation of activation materials, POS displays, brochures, and merchandise.
• Collaborate with sales teams to ensure effective activation plan execution at retail level.
• Monitor and measure campaign effectiveness; provide insights for improvement.
• Manage budgets for activation activities and ensure efficient resource use and ROI.
• Build and maintain relationships with external agencies, suppliers, and retail partners.
• Stay informed about consumer trends and competitor activities to identify opportunities.
• Ensure activations align with brand guidelines and company values.

Skills

Brand activation

Project management

Budget management

Communication skills

Negotiation

Interpersonal skills

Creative thinking

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Job description

About the Role

Our client, a dynamic and rapidly growing company within the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and driven FMCG Brand Activation Manager . This role is based in the scenic town of Paarl, Western Cape , and will focus on bringing brands to life through engaging and effective in-market activations. You will be responsible for conceptualizing, planning, and executing a wide range of promotional activities, campaigns, and point-of-sale initiatives designed to increase brand visibility, drive trial, and boost sales. The ideal candidate will have a strong understanding of consumer marketing, excellent project management skills, and a passion for creating memorable brand experiences. This hybrid position offers an exciting opportunity to shape brand perception and drive commercial success in a beautiful region.

Key Responsibilities

• Develop and implement innovative brand activation strategies aligned with overall marketing objectives.
• Plan and execute in-store promotions, sampling events, sponsorships, and digital activation campaigns.
• Manage the creation of all activation materials, including POS displays, brochures, and promotional merchandise.
• Collaborate with sales teams to ensure effective execution of activation plans at the retail level.
• Monitor and measure the effectiveness of activation campaigns, providing insights and recommendations for improvement.
• Manage budgets for all activation activities, ensuring efficient use of resources and positive ROI.
• Build and maintain strong relationships with external agencies, suppliers, and retail partners.
• Stay informed about consumer trends and competitor activities to identify new activation opportunities.
• Ensure all brand activations are executed consistently with brand guidelines and company values.

Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in brand management, marketing, or event management, with a focus on activation within the FMCG industry.
• Proven experience in developing and executing successful below-the-line marketing campaigns.
• Excellent project management and organizational skills, with a keen eye for detail.
• Strong creative thinking and problem-solving abilities.
• Effective communication, negotiation, and interpersonal skills.
• Proficiency in managing budgets and working with external vendors and agencies.
• Familiarity with the Western Cape retail environment is advantageous.
• Ability to work effectively in a hybrid model, being present in the Paarl, Western Cape office as required.

Benefits

• Competitive salary package.
• Performance-based incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional growth and development.
• A creative and collaborative team environment.
• Exposure to a diverse range of FMCG brands and activation projects.
• The chance to live and work in a beautiful region.