Brand Activation Manager

Placements24; Mbombela (Nelspruit); On-site; ZAR 500,000 - 800,000; Full time

Benefits offered by this job

Competitive salary

Bonuses

Health benefits

Professional development

Travel opportunities

Job summary

Placements24 in Nelspruit is seeking a creative Brand Activation Manager to lead in-store promotions, events, and digital activations, translating brand strategy into memorable shopper experiences. You will oversee campaigns from concept to execution, collaborating with marketing, sales and agency partners.

The ideal candidate has a bachelor's in marketing or business, at least four years in brand activation or events, and strong project management, organization, and communication skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum 4 years in brand activation, field marketing or events.
• Proven track record in developing and executing promotional campaigns.
• Strong project management, organizational and communication skills.

Responsibilities

• Develop and execute strategic brand activation plans to increase awareness and market penetration.
• Manage execution of in-store promotions, POS materials, and merchandising.
• Plan and coordinate brand events, sponsorships and experiential marketing.
• Collaborate with marketing, sales and agencies for seamless campaigns.
• Monitor activation ROI and report on key metrics.
• Manage brand activation budget and resources.

Skills

Brand activation

Project management

Promotion campaigns

Communication

Education

Bachelor's degree in Marketing/Business Administration

Job description

About the Role

Our client, a dynamic force in the FMCG industry, is seeking a creative and driven Brand Activation Manager to spearhead impactful campaigns and initiatives from their Nelspruit office. This role is essential for translating brand strategies into tangible consumer experiences that drive engagement and sales. You will be responsible for developing and executing in-store promotions, events, sponsorships, and digital activations designed to enhance brand visibility and connect with target audiences within the FMCG market. The ideal candidate is a hands‑on strategist with excellent project management skills and a passion for creating memorable brand experiences.

Key Responsibilities

• Develop and execute strategic brand activation plans to increase brand awareness and market penetration for FMCG products.
• Manage the execution of in-store promotions, point-of-sale materials, and merchandising strategies.
• Plan and coordinate brand events, sponsorships, and experiential marketing initiatives.
• Collaborate with marketing, sales, and agency partners to ensure seamless campaign execution.
• Monitor and analyze the effectiveness of activation campaigns, reporting on key metrics and ROI.
• Manage the brand activation budget, ensuring efficient use of resources.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in brand activation, field marketing, or event management, preferably within the FMCG sector .
• Proven experience in developing and executing successful promotional campaigns.
• Strong project management, organizational, and communication skills.
• Ability to work effectively under pressure and meet tight deadlines.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and training in marketing.
• A dynamic and collaborative work environment focused on creativity.
• Travel opportunities within the region for campaign oversight.