Brand Activation Manager - FMCG Promotions

Placements24; Upington; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Hybrid work arrangement

Medical aid and retirement fund

Professional development support

Travel allowance

Job summary

Placements24 is seeking a Brand Activation Manager to drive engaging campaigns in Upington, focused on consumer engagement and sales at the point of purchase.

You will collaborate with brand, sales, and retail teams to bring brands to life via in-store activations, sampling, POS campaigns, and digital engagement, while balancing field execution with strategic planning in a hybrid setup.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in brand activation, promotions, or event management, preferably within the FMCG industry.
• Proven experience in developing and executing successful consumer-facing campaigns.
• Strong understanding of shopper marketing, retail environments, and promotional mechanics.
• Excellent project management, organizational, and communication skills.
• Ability to work creatively and innovatively under pressure.
• Strong analytic skills with the ability to track campaign performance and ROI.
• Must be able to work effectively in a hybrid model, balancing remote strategic planning with essential on-site activation execution in and around Upington.

Responsibilities

• Develop and execute comprehensive brand activation strategies and promotional plans aligned with brand objectives.
• Conceptualize and manage in-store promotions, sampling events, POS activations, and digital engagement campaigns.
• Collaborate with brand managers and marketing teams to ensure consistent brand messaging and creative execution across activation touchpoints.
• Work closely with sales teams and retail partners to secure optimal execution of activation programs in stores.
• Manage activation budgets, ensuring effective resource allocation and maximizing ROI.
• Analyze the effectiveness of activation campaigns, gathering consumer feedback and sales data to measure success and identify areas for improvement.
• Identify and manage relationships with external vendors and agencies involved in campaign execution (e.g., event companies, print suppliers).
• Stay current with consumer trends, competitor activities, and innovative activation techniques in the FMCG industry.
• Ensure all activation activities comply with legal regulations and company policies.

Skills

Brand activation

Promotions

Event management

Budget management

Analytics

MS Office

Education

Bachelor's degree in Marketing/Comm/Business Admin

Tools

MS Office

Job description

About the Role

Our client, a prominent and innovative force in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and results-oriented Brand Activation Manager to join their team in Upington, Northern Cape . This role is responsible for conceptualizing, developing, and executing engaging brand activation campaigns and promotional activities that drive consumer engagement, trial, and sales at the point of purchase. You will work closely with brand, sales, and retail teams to bring brands to life and create memorable consumer experiences. The position offers a hybrid work model, allowing for strategic planning and remote collaboration, alongside essential in-market activities and retail engagement. The ideal candidate will possess a deep understanding of promotional mechanics, shopper insights, and event management within the FMCG landscape. This is an exciting opportunity to significantly impact brand visibility and sales performance in a key region.

Key Responsibilities

• Develop and execute comprehensive brand activation strategies and promotional plans aligned with brand objectives.
• Conceptualize and manage in-store promotions, sampling events, point-of-sale (POS) activations, and digital engagement campaigns.
• Collaborate with brand managers and marketing teams to ensure consistent brand messaging and creative execution across all activation touchpoints.
• Work closely with sales teams and retail partners to secure optimal execution of activation programs in stores.
• Manage activation budgets, ensuring effective resource allocation and maximizing return on investment.
• Analyze the effectiveness of activation campaigns, gathering consumer feedback and sales data to measure success and identify areas for improvement.
• Identify and manage relationships with external vendors and agencies involved in campaign execution (e.g., event companies, print suppliers).
• Stay current with consumer trends, competitor activities, and innovative activation techniques in the FMCG industry.
• Ensure all activation activities comply with legal regulations and company policies.

Requirements

• A Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in brand activation, promotions, or event management, preferably within the FMCG industry .
• Proven experience in developing and executing successful consumer-facing campaigns.
• Strong understanding of shopper marketing, retail environments, and promotional mechanics.
• Excellent project management, organizational, and communication skills.
• Ability to work creatively and innovatively under pressure.
• Strong analytic skills with the ability to track campaign performance and ROI.
• Must be able to work effectively in a hybrid model, balancing remote strategic planning with essential on-site activation execution in and around Upington .
• Proficiency in MS Office Suite.

Benefits

• Competitive salary and performance-based incentives.
• Opportunity to drive impactful brand experiences for leading FMCG products.
• Hybrid work arrangement offering a blend of flexibility and field engagement.
• Comprehensive medical aid and retirement fund benefits.
• Support for professional development and continuous learning.
• Exposure to diverse promotional channels and creative marketing challenges.
• Travel allowance for business-related activities.