Brand Activation Manager - FMCG Promotions

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Medical aid

Retirement fund contributions

Professional development

Paid time off

Job summary

Placements24 in Stellenbosch, Western Cape, invites a Brand Activation Manager to lead consumer-facing campaigns and in-store experiences. The role blends creative development with hands-on activation, collaborating with marketing, sales, and external agencies.

You will manage end-to-end activations, budget oversight, and post-campaign analysis while ensuring brand consistency across touchpoints. A hybrid work model and SA work eligibility are required.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4+ years in brand activation, event marketing, or promotional management in FMCG.
• Proven track record with consumer-facing campaigns.
• Strong marketing principles and consumer engagement knowledge.
• Excellent project management, organizational, and time management skills.
• Strong communication, presentation, and interpersonal abilities.
• Hybrid work experience and eligibility to work in South Africa.

Responsibilities

• Develop and implement innovative brand activation strategies and promotional campaigns for FMCG products.
• Manage end-to-end execution of in-store promotions, sampling events, and experiential marketing.
• Collaborate with marketing and sales to align activation plans with brand strategies and sales goals.
• Oversee budget management for activation activities, ensuring cost-effectiveness and ROI.
• Manage relationships with external agencies, suppliers, and partners involved in activation execution.
• Conduct post-campaign analysis to measure effectiveness and report KPIs.
• Stay abreast of industry trends, competitor activities and activation opportunities.
• Ensure consistent brand messaging and visual identity across activation touchpoints.
• Coordinate with sales to implement in-store activities and promotions.
• Develop creative concepts and briefs for activation materials.

Skills

Brand activation

Campaign management

Project management

Communication skills

Education

Bachelor's degree in Marketing

Tools

CRM software

Marketing analytics tools

Job description

About the Role

Our client, a leading innovator in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and results-oriented Brand Activation Manager to join their vibrant team in Stellenbosch, Western Cape . This role is pivotal in bringing brands to life through engaging promotional campaigns and in-store experiences. You will be responsible for developing and executing strategic brand activation plans that drive consumer engagement, increase brand visibility, and boost sales. The ideal candidate has a passion for marketing, a keen understanding of consumer behaviour, and a proven ability to manage multiple projects from concept to completion. This position involves a hybrid work model, allowing for collaboration in our Stellenbosch office and flexible remote work. You will work closely with marketing, sales, and external agencies to ensure successful campaign execution across various touchpoints, contributing significantly to our brand's success in the competitive FMCG market.

Key Responsibilities

• Develop and implement innovative brand activation strategies and promotional campaigns for FMCG products.
• Manage the end-to-end execution of in-store promotions, sampling events, and experiential marketing initiatives.
• Collaborate with the marketing and sales teams to ensure activation plans align with overall brand strategies and sales objectives.
• Oversee budget management for all activation activities, ensuring cost-effectiveness and ROI.
• Manage relationships with external agencies, suppliers, and partners involved in activation execution.
• Conduct post-campaign analysis to measure effectiveness, gather insights, and report on key performance indicators.
• Stay abreast of industry trends, competitor activities, and emerging activation opportunities.
• Ensure consistent brand messaging and visual identity across all activation touchpoints.
• Coordinate with the sales team to ensure effective implementation of in-store activities and promotions.
• Develop creative concepts and briefs for activation materials and execution.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in brand activation, event marketing, or promotional management, preferably within the FMCG industry.
• Proven experience in developing and executing successful consumer-facing promotional campaigns.
• Strong understanding of marketing principles and consumer engagement strategies.
• Excellent project management, organizational, and time management skills.
• Strong communication, presentation, and interpersonal skills.
• Ability to work effectively in a team environment and manage multiple priorities.
• Experience with a hybrid work model is essential.
• Creative thinking and problem-solving abilities.
• Must be eligible to work in South Africa .

Benefits

• Competitive salary and performance-based bonus opportunities.
• Hybrid work model offering a balance of office and remote work.
• Opportunities for professional development and skill enhancement.
• Work within a dynamic and innovative FMCG company in the scenic Stellenbosch region.
• Comprehensive medical aid and retirement fund contributions.
• Generous annual leave and other paid time off.
• Exposure to cutting-edge brand marketing strategies.
• Employee wellness programs and social events.