Brand Activation Manager - FMCG

Placements24; Benoni; Híbrido; ZAR 480 000 - 720 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Bonus potential

Medical benefits

Retirement benefits

Career growth opportunities

Hybrid work arrangement

Resumo da oferta

Placements24 in Benoni seeks a Brand Activation Manager to lead activation for FMCG products. You will design in-store promotions and consumer experiences, translating brand strategy into tangible activations. This role emphasizes creativity, project leadership, and consumer insight-driven approaches.

You will manage budgets, coordinate agencies and suppliers, and ensure consistent brand messaging across touchpoints while staying ahead of market trends. Hybrid work supports work-life balance.

Qualificações

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum 4 years in brand activation, field marketing, or trade marketing.
• Proven experience in managing promotional campaigns and events.
• Excellent project management and organizational skills.
• Creative thinker with strong consumer focus.

Responsabilidades

• Develop and execute innovative brand activation strategies and promotional plans across channels, including in-store, events, and digital platforms.
• Manage planning, budgeting, and execution of all BTL (Below-the-Line) marketing activities.
• Collaborate with agencies, suppliers, and internal teams to ensure seamless campaign delivery.
• Measure and report on the effectiveness of activation campaigns, providing insights for future initiatives.
• Ensure consistent brand messaging and visual identity across all activation touchpoints.
• Stay abreast of market trends, competitor activities, and emerging activation opportunities within the FMCG sector.

Conhecimentos

Project management

Organizational skills

Communication skills

Creative thinking

Multitasking

Formação académica

Bachelor's degree in Marketing, Communications, or a related field

Descrição da oferta de emprego

About the Role

Our client is looking for a creative and energetic Brand Activation Manager to drive brand presence and engagement for their FMCG products in Benoni. This role is pivotal in conceptualizing and executing impactful below-the-line marketing activities, in-store promotions, and consumer engagement initiatives. You will be responsible for translating brand strategies into tangible activations that connect with consumers at the point of purchase and beyond. The ideal candidate possesses a flair for creativity, strong project management skills, and a deep understanding of consumer behavior within the competitive FMCG landscape.

Key Responsibilities

• Develop and execute innovative brand activation strategies and promotional plans across various channels, including in-store, events, and digital platforms.
• Manage the planning, budgeting, and execution of all BTL (Below-the-Line) marketing activities.
• Collaborate with agencies, suppliers, and internal teams to ensure seamless campaign delivery.
• Measure and report on the effectiveness of activation campaigns, providing insights for future initiatives.
• Ensure consistent brand messaging and visual identity across all activation touchpoints.
• Stay abreast of market trends, competitor activities, and emerging activation opportunities within the FMCG sector.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in brand activation, field marketing, or trade marketing, ideally within FMCG.
• Proven experience in managing promotional campaigns, events, and in-store activities.
• Excellent project management, organizational, and communication skills.
• Creative thinking and a passion for developing engaging consumer experiences.
• Ability to work under pressure and manage multiple projects simultaneously.

Benefits

• Competitive salary and performance-driven bonuses.
• Comprehensive medical and retirement benefits.
• Opportunities for professional growth and skill development in brand management.
• A dynamic and collaborative work environment within a reputable FMCG company.
• Hybrid work arrangement for a better work-life balance.