Brand Activation Manager - FMCG

Placements24; Polokwane; Sur place; ZAR 420 000 - 620 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Performance-based incentives

Medical aid

Retirement fund

Growth opportunities

Travel allowance

Vibrant work environment

Résumé du poste

Placements24 in Polokwane, Limpopo, is seeking a creative Brand Activation Manager to drive in-store promotions and consumer experiences for FMCG brands. You will plan, execute, and optimize campaigns that boost visibility and sales while collaborating with marketing, sales, and trade teams.

The role requires a hands-on leader with 3–5 years in brand activation or trade marketing, strong project management, and excellent communication skills. A relevant bachelor's degree is essential.

Qualifications

• 3–5 years of experience in brand activation, trade marketing, or event management.
• Proven ability to plan and execute marketing campaigns and promotions.
• Strong project management skills and experience managing multiple stakeholders.
• Excellent communication, negotiation, and interpersonal skills.

Responsabilités

• Develop and implement innovative brand activation strategies and promotional plans for key FMCG brands.
• Manage the end-to-end execution of in-store campaigns, sampling events, and experiential marketing initiatives.
• Collaborate with sales teams and retail partners to secure optimal brand placement and visibility.
• Analyze the effectiveness of activation programs and report on ROI, making recommendations for future initiatives.
• Manage budgets for activation campaigns, ensuring cost-efficiency and adherence to financial targets.
• Coordinate with agencies and suppliers for the production of promotional materials and event logistics.

Connaissances

Brand activation

Trade marketing

Event management

Project management

Communication

Formation

Bachelor's degree in Marketing, Business Administration, or related field

Description du poste

About the Role

Our client is seeking a creative and energetic Brand Activation Manager to drive engagement and excitement around their FMCG brands in Polokwane. This role involves conceptualizing, planning, and executing impactful in-store promotions, events, and consumer experiences that build brand loyalty and stimulate sales. You will work closely with marketing, sales, and trade marketing teams to ensure activations are aligned with brand strategy and effectively reach target consumers in the Limpopo province. This is a fantastic opportunity for a dynamic individual to make a tangible difference in brand visibility and consumer connection.

Key Responsibilities

• Develop and implement innovative brand activation strategies and promotional plans for key FMCG brands.


• Manage the end-to-end execution of in-store campaigns, sampling events, and experiential marketing initiatives.


• Collaborate with sales teams and retail partners to secure optimal brand placement and visibility.


• Analyze the effectiveness of activation programs and report on ROI, making recommendations for future initiatives.


• Manage budgets for activation campaigns, ensuring cost-efficiency and adherence to financial targets.


• Coordinate with agencies and suppliers for the production of promotional materials and event logistics.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• 3-5 years of experience in brand activation, trade marketing, or event management, preferably within FMCG.


• Proven ability to plan and execute successful marketing campaigns and promotions.


• Strong project management skills and experience managing multiple stakeholders.


• Excellent communication, negotiation, and interpersonal skills.

Benefits

• Competitive salary and performance-based incentives.


• Comprehensive medical aid and retirement fund.


• Opportunities for professional growth and development within the FMCG industry.


• Travel allowance and reimbursement for business-related expenses.


• A vibrant and collaborative work environment in Polokwane.