Brand Activation Manager

Placements24; George; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Medical and retirement benefits

Hybrid work model

Generous annual leave

Exposure to brand projects

Job summary

Placements24 is seeking a Brand Activation Manager to join our marketing team in Rustenburg, North West. The role brings brands to life through in-store and experiential activations, campaigns, events, and partnerships.

You will conceptualize, plan, and execute promotional programs to drive brand awareness, trial, and sales, coordinating with Marketing, Sales, and Operations teams.

This hybrid role requires consumer insight, creative strategy, and strong project management within the FMCG sector.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 3–5 years in brand activation, event marketing, or promotional marketing in FMCG.
• Proven track record of campaign planning and execution.
• Strong understanding of consumer behavior and engagement tactics.
• Excellent project management, organizational, and budget management skills.
• Creative thinker with a passion for delivering memorable brand experiences.
• Strong communication and interpersonal skills.
• Ability to work effectively in a hybrid work model.

Responsibilities

• Develop and implement brand activation strategies and campaigns across channels.
• Plan and execute promotional activities, events, sponsorships, and sampling.
• Collaborate with Marketing, Sales, Operations and external agencies to ensure seamless execution.
• Manage activation budgets effectively, ensuring ROI.
• Analyze the effectiveness of activation campaigns and provide post-campaign insights.
• Identify new opportunities for brand engagement and consumer interaction.
• Ensure brand consistency and messaging across activation touchpoints.
• Maintain relationships with retail partners and event organizers.
• Stay abreast of trends in experiential marketing and consumer engagement.

Skills

Brand activation

Campaign planning

Budget management

Project management

Consumer insights

Stakeholder collaboration

Education

Bachelor's degree in Marketing, Communications, Business Administration, or related field

Job description

About the Role

Our client, a dynamic and rapidly growing entity within the Fast-Moving Consumer Goods (FMCG) sector, is actively recruiting for a creative and energetic Brand Activation Manager to join their marketing team in Rustenburg, North West, ZA . This role is pivotal in bringing brands to life through engaging consumer experiences and impactful in-store and out-of-home activations. You will be responsible for conceptualizing, planning, and executing promotional campaigns, events, and partnerships that drive brand awareness, trial, and sales. The ideal candidate possesses a strong understanding of consumer behavior, creative marketing strategies, and project management skills within the FMCG context. This hybrid position involves both strategic planning at the office and hands-on execution coordination, making it ideal for a proactive individual eager to make a mark.

Key Responsibilities

• Develop and implement innovative brand activation strategies and campaigns across various channels.
• Plan and execute promotional activities, events, sponsorships, and sampling programs.
• Collaborate with internal teams (Marketing, Sales, Operations) and external agencies to ensure seamless execution.
• Manage activation budgets effectively, ensuring optimal return on investment.
• Analyze the effectiveness of activation campaigns and provide post-campaign reports with actionable insights.
• Identify new opportunities for brand engagement and consumer interaction.
• Ensure brand consistency and messaging across all activation touchpoints.
• Maintain strong relationships with retail partners and event organizers.
• Stay abreast of the latest trends in experiential marketing and consumer engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3-5 years of experience in brand activation, event marketing, or promotional marketing, preferably within the FMCG industry.
• Proven track record of successful campaign planning and execution.
• Strong understanding of consumer behavior and effective engagement tactics.
• Excellent project management, organizational, and budget management skills.
• Creative thinker with a passion for delivering memorable brand experiences.
• Strong communication and interpersonal skills.
• Ability to work effectively in a hybrid work model.
• Knowledge of the Rustenburg, North West, ZA region and its consumer landscape is beneficial.

Benefits

• Competitive salary and performance-driven bonus structure.
• Opportunities for professional development and career growth.
• Comprehensive medical and retirement benefits.
• A dynamic and creative work environment.
• Generous annual leave allowance.
• Exposure to exciting brand projects and collaborations.
• Hybrid work flexibility.