Brand Activation Manager - FMCG

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Performance bonus

Medical & dental insurance

Pension fund

Career growth

Job summary

Placements24 in Sandton, Gauteng is seeking an innovative Brand Activation Manager to lead consumer engagement through in-store promotions, sampling campaigns, sponsorships and events. The role blends strategic planning with hands-on activation oversight in the Sandton area.

You will partner with the marketing team to ensure campaigns reflect the brand and deliver measurable ROI, while coordinating with agencies, vendors and field teams in a fast-paced FMCG environment. Hybrid work is available.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or related field.
• Minimum 5 years in brand activation, events or field marketing.
• Proven track record of campaigns and managing budgets.

Responsibilities

• Develop and execute brand activation strategies to drive engagement and sales.
• Conceptualize in-store promotions, sampling programs, events and sponsorships.
• Collaborate with marketing to align activations with brand strategy.
• Manage agencies and vendors for activation execution.
• Oversee activation budgets and ROI; monitor performance.

Skills

Brand activation

Event management

Field marketing

Project management

Creative thinking

Education

Bachelor’s degree in Marketing, Communications, or Business Administration

Tools

Microsoft Office

Job description

About the Role

Our client, a leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and energetic Brand Activation Manager to join their dynamic marketing team in Sandton, Gauteng . This pivotal role focuses on creating and executing impactful brand experiences and promotional activities that connect with consumers and drive sales. The ideal candidate will have a strong understanding of consumer marketing, excellent project management skills, and a creative approach to campaign development. You will be responsible for conceptualizing and implementing in-store promotions, sampling campaigns, sponsorships, and events that enhance brand visibility and engagement. This position offers a flexible hybrid working arrangement, combining in-office strategy sessions with field-based activation oversight in the bustling Sandton area and surrounding regions. It’s an excellent opportunity to shape brand perception and drive consumer excitement within a leading FMCG organization.

Key Responsibilities

• Develop and execute comprehensive brand activation strategies and plans to drive consumer engagement and sales.
• Conceptualize and manage in-store promotions, sampling programs, experiential events, and sponsorships.
• Collaborate with the brand marketing team to ensure activation campaigns align with overall brand strategy and objectives.
• Manage agency partners and vendors to ensure successful execution of activation activities.
• Oversee budgets for brand activation initiatives, ensuring cost-effectiveness and optimal ROI.
• Monitor and analyze the effectiveness of activation campaigns, providing insights and recommendations for improvement.
• Ensure consistent brand messaging and visual identity across all activation touchpoints.
• Coordinate with sales and field teams to ensure successful implementation of in-store activities.
• Stay abreast of consumer trends, competitor activities, and best practices in brand activation.
• Identify opportunities for innovation and new activation channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 5 years of experience in brand activation, event management, or field marketing, preferably within the FMCG sector.
• Proven track record of developing and executing successful brand activation campaigns.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Excellent creative thinking, problem-solving, and communication skills.
• Experience in managing budgets and external agencies/vendors.
• Proficiency in Microsoft Office Suite and relevant marketing software.
• Understanding of the retail environment and consumer behavior in South Africa.
• Ability to work effectively in a fast-paced, dynamic environment and a hybrid work setting.
• Proactive, detail-oriented, and a team player.

Benefits

• Competitive salary and performance-based bonus structure.
• Hybrid work model offering flexibility and work-life balance.
• Opportunity to work with globally recognized FMCG brands.
• Comprehensive medical and dental insurance.
• Pension fund contributions.
• Opportunities for professional growth and development.
• Be part of a vibrant and collaborative marketing team.