Brand Activation Manager - FMCG

Placements24; Bloemfontein; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work environment

Medical benefits

Retirement benefits

Performance bonuses

Job summary

Placements24 is seeking a creative Brand Activation Manager to energize FMCG brands in Bloemfontein. Design and execute campaigns, in-store experiences, and events to drive consumer engagement and sales at the point of purchase.

You will collaborate with marketing, sales, and external agencies to bring brand strategies to life, building loyalty and market presence in a dynamic team environment in the Bloemfontein area.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3–5 years of experience in brand activation, trade marketing, or event management in FMCG.
• Proven ability to develop creative and effective promotional campaigns.

Responsibilities

• Develop and implement innovative brand activation strategies and promotional plans for key FMCG products.
• Manage the execution of in-store promotions, sampling programs, and point-of-sale initiatives.
• Coordinate and manage brand events, sponsorships, and experiential marketing activities.

Skills

Brand activation

Trade marketing

Event management

Promotional campaigns

Education

Bachelor's degree in Marketing or Business

Job description

About the Role

Our client is seeking a creative and energetic Brand Activation Manager to energize their brands within the competitive FMCG landscape in Bloemfontein . This role focuses on designing and executing impactful promotional campaigns, in-store experiences, and events that drive consumer engagement and sales at the point of purchase. You will work closely with marketing, sales, and external agencies to bring brand strategies to life and create memorable consumer interactions that build brand loyalty and market presence.

Key Responsibilities

Key Responsibilities

• Develop and implement innovative brand activation strategies and promotional plans for key FMCG products .
• Manage the execution of in-store promotions, sampling programs, and point-of-sale initiatives.
• Coordinate and manage brand events, sponsorships, and experiential marketing activities.
• Collaborate with the sales team to ensure effective trade marketing support and execution at retail level.
• Manage budgets for activation programs, ensuring optimal spend and measurable results.
• Analyze the effectiveness of activation campaigns and provide reports with insights for future planning in Bloemfontein .

Requirements

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in brand activation, trade marketing, or event management, preferably within FMCG .
• Proven ability to develop creative and effective promotional campaigns.
• Strong organizational and project management skills with meticulous attention to detail.
• Excellent interpersonal and communication skills, with the ability to work effectively with diverse teams and stakeholders.
• Experience working with agencies and managing external vendors is essential.

Benefits

Benefits

• Competitive salary with performance-related bonuses.
• Hybrid work environment offering flexibility.
• Comprehensive medical and retirement benefits.
• Opportunities for creative input and direct impact on brand success.
• A dynamic and collaborative team culture within the FMCG sector in Bloemfontein .