Brand Activation Manager - FMCG

Placements24; Stellenbosch; Hybrid; ZAR 550,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance bonus

Health benefits

Retirement plan

Growth opportunities

Job summary

Placements24 in Stellenbosch is seeking a creative Brand Activation Manager to lead consumer engagement initiatives for FMCG brands in the Cape Winelands. You will conceptualize, plan, and execute on-ground activations, sponsorships, and promotions to drive trial and create emotional connections with shoppers.

Join a collaborative team to manage multi-channel campaigns, coordinate with agencies, and optimize budgets for maximum ROI while delivering standout brand experiences in a dynamic market.

Qualifications

• Bachelor's degree required.
• 4+ years of experience in brand activation, event management, or experiential marketing.
• Proven ability to conceptualize and manage complex campaigns.

Responsibilities

• Develop and implement brand activation strategies to drive consumer engagement and product trial.
• Plan and manage activation events, sponsorships, and promotions.
• Collaborate with marketing, sales, and external agencies for flawless execution.
• Manage budgets to maximize ROI and resource efficiency.
• Monitor activation performance and provide actionable insights.
• Maintain consistent brand messaging across consumer touchpoints.

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

About the Role

Our client is seeking a creative and results-driven Brand Activation Manager to lead consumer engagement initiatives for their FMCG brands in the picturesque region of Stellenbosch . This role is central to bringing brands to life through exciting on-ground activations, sponsorships, and consumer promotions. You will be responsible for conceptualizing, planning, and executing campaigns that generate buzz, drive trial, and build strong emotional connections with consumers. This position offers a fantastic opportunity to shape brand perception and create memorable experiences for shoppers in the heart of the Cape Winelands.

Key Responsibilities

• Develop and implement innovative brand activation strategies to drive consumer engagement and product trial for FMCG brands .
• Conceptualize, plan, and manage various consumer activation events, sponsorships, and promotions.
• Collaborate with marketing, sales, and external agencies to ensure seamless execution of activation campaigns.
• Manage budgets effectively, ensuring optimal allocation of resources for maximum impact and ROI.
• Monitor and evaluate the effectiveness of activation programs, analyzing results and providing insights for future initiatives.
• Ensure consistent brand messaging and representation across all consumer touchpoints.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in brand activation , event management, or experiential marketing, preferably in FMCG.
• Proven ability to develop creative concepts and manage complex projects from inception to completion.
• Strong understanding of consumer behavior and market dynamics within the FMCG sector.
• Excellent project management, communication, and interpersonal skills.
• Experience working with agencies and managing supplier relationships.

Benefits

• Competitive salary and performance bonus.
• Opportunity to work with well-known and dynamic FMCG brands .
• Comprehensive health benefits and retirement plan.
• Exposure to exciting consumer-facing marketing initiatives in the Stellenbosch area.
• A creative and collaborative work environment with opportunities for professional growth.