Field Sales Representative - Wine & Spirits

Placements24; Stellenbosch; On-site; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Commission structure

Fuel allowance

Medical aid

Job summary

Placements24 is seeking a motivated Field Sales Representative to cover the Paarl region in the Western Cape. You will drive sales, build relationships with restaurants, hotels, and independent liquor stores, and promote premium wine and spirits.

You will meet sales targets, conduct tastings, and coordinate promotions while representing top brands in the field. A passion for wine, excellent interpersonal skills, and a proactive, results-oriented mindset are essential.

Qualifications

• High school diploma is required.
• Prefer degree/diploma in Sales, Marketing, or Hospitality.

Responsibilities

• Achieve and exceed monthly and quarterly sales targets for assigned territory.
• Develop and maintain strong relationships with key customers in hospitality and retail sectors.
• Introduce and promote new products and existing lines to potential and existing clients.
• Conduct product tastings and promotional events to drive sales and brand awareness.
• Ensure effective product placement and merchandising at point of sale.
• Gather market intelligence on competitor activities and customer feedback.
• Manage inventory levels and ensure timely order processing and delivery coordination.
• Provide excellent customer service and resolve client queries promptly.
• Develop and implement territory sales plans to maximize sales opportunities.
• Report on sales activities, performance, and market insights regularly.
• Build strong brand advocacy among key stakeholders.
• Collaborate with marketing teams on local promotional activities.

Skills

Interpersonal skills

Communication

Negotiation

Territory management

CRM familiarity

Self-motivation

Education

High school diploma

Sales/Marketing/Hospitality degree (advantage)

Tools

CRM systems

Sales tools

Job description

About the Role

Our client, a well-established name in the FMCG sector, specializing in premium wine and spirits, is seeking a motivated and results-driven Field Sales Representative to cover the Paarl, Western Cape region. This role is integral to driving sales, building brand awareness, and nurturing relationships with key customers, including restaurants, hotels, and independent liquor stores. The successful candidate will be responsible for meeting sales targets, executing promotional activities, and ensuring excellent product representation in the field. We are looking for a passionate individual with excellent interpersonal skills, a strong understanding of the wine and spirits market, and a proven ability to engage effectively with diverse clientele. This is an excellent opportunity to join a respected FMCG company and grow your career in sales within the vibrant beverage industry. You will be empowered to develop strategies that drive sales and market penetration within your territory. The role requires a hands-on approach to sales and a commitment to delivering exceptional customer service. Your success will be measured by your ability to expand the company's footprint and achieve sales objectives.

Key Responsibilities

• Achieve and exceed monthly and quarterly sales targets for assigned territory.
• Develop and maintain strong relationships with key customers in the hospitality and retail sectors.
• Introduce and promote new products and existing lines to potential and existing clients.
• Conduct product tastings and promotional events to drive sales and brand awareness.
• Ensure effective product placement and merchandising at point of sale.
• Gather market intelligence on competitor activities and customer feedback.
• Manage inventory levels and ensure timely order processing and delivery coordination.
• Provide excellent customer service and resolve any client queries or issues promptly.
• Develop and implement territory sales plans to maximize sales opportunities.
• Report on sales activities, performance, and market insights regularly.
• Build strong brand advocacy among key stakeholders.
• Collaborate with marketing teams on local promotional activities.

Requirements

• High school diploma required; a degree or diploma in Sales, Marketing, or Hospitality is an advantage.
• Minimum of 2-3 years of sales experience, preferably within the FMCG or beverage industry.
• Demonstrated success in field sales and achieving sales targets.
• Knowledge of and passion for wine and spirits is essential.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to build rapport and lasting relationships with customers.
• Strong organizational skills and ability to manage a territory effectively.
• Self-motivated, proactive, and results-oriented.
• Valid driver's license and reliable vehicle are essential.
• Familiarity with the Western Cape region, particularly Paarl , is highly beneficial.
• Proficiency in using sales tools and CRM systems.

Benefits

• Competitive base salary with attractive commission structure.
• Fuel allowance and travel expense reimbursement.
• Medical aid contribution.
• Opportunity to represent premium brands in the beverage market.
• Product training and development opportunities.
• A supportive and dynamic sales team environment.
• Potential for career progression within the company.
• Generous staff discounts on products.
• Annual performance bonuses.
• Access to industry events and networking opportunities.