Regional Sales Manager - Wine & Spirits

Placements24; Stellenbosch; On-site; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Competitive salary & bonuses

Travel allowance

Health & retirement benefits

Product discounts and tasting opportu

Professional development & training

Job summary

Placements24 seeks an experienced Regional Sales Manager to lead wine and spirits sales across Stellenbosch, Western Cape. You will build distribution networks, coach a sales team, and drive revenue through strategic channel management.

The role demands strong leadership, deep market knowledge of wine and spirits, and the ability to travel within the region. You will collaborate with distributors, retailers, hotels, and restaurants to elevate brand presence and performance.

Qualifications

• Minimum of 5 years of sales management experience in wine, spirits, or FMCG.
• Proven ability to lead, coach, and motivate a sales team.
• Strong knowledge of Western Cape beverage market and distribution networks.
• Bachelor's degree in Business, Marketing, or a related field.

Responsibilities

• Develop and implement regional sales strategies to meet and exceed targets for wines and spirits.
• Manage, coach, and motivate a team of sales representatives.
• Expand distribution channels and identify new business opportunities within the region.
• Build relationships with key accounts including distributors, retailers, restaurants and hotels.
• Monitor market trends, competitor activities, and customer feedback to adapt sales strategies.
• Prepare regular sales reports and forecasts for senior management.

Skills

Leadership

Communication

Negotiation

Interpersonal skills

CRM software

Sales analytics

Travel readiness

Team motivation

Education

Bachelor's degree in Business/Marketing or related field

Tools

Salesforce

CRM analytics tools

Job description

About the Role

Our client, a distinguished producer of premium wines and spirits, is seeking an experienced and dynamic Regional Sales Manager to lead their sales efforts in the Stellenbosch, Western Cape region. This pivotal role requires a passionate individual with a proven track record in the beverage alcohol industry, capable of driving sales performance and expanding distribution networks. You will be responsible for managing a team of sales representatives, developing and executing regional sales strategies, and building strong relationships with key accounts, including distributors, retailers, and hospitality establishments. The ideal candidate will possess excellent leadership skills, a deep understanding of the wine and spirits market, and a commitment to brand excellence. This is an exceptional opportunity to contribute to the growth of a respected brand in one of South Africa's most renowned wine-producing areas.

Key Responsibilities

• Develop and implement effective regional sales strategies to achieve and exceed sales targets for wines and spirits.
• Manage, coach, and motivate a team of sales representatives to ensure high performance.
• Identify and develop new business opportunities within the region, including expanding distribution channels.
• Build and maintain strong relationships with key accounts, including distributors, retailers, restaurants, and hotels.
• Monitor market trends, competitor activities, and customer feedback to adapt sales strategies accordingly.
• Conduct regular performance reviews and provide constructive feedback to the sales team.
• Manage the regional sales budget and ensure efficient allocation of resources.
• Represent the company at industry events, trade shows, and tastings.
• Ensure brand visibility and adherence to brand standards across all sales channels.
• Prepare and present regular sales reports, forecasts, and performance analyses to senior management.

Requirements

• Minimum of 5 years of experience in sales management within the wine and spirits or broader FMCG industry.
• Proven track record of successfully managing sales teams and achieving revenue targets.
• In-depth knowledge of the wine and spirits market, including production, distribution, and consumption trends.
• Excellent leadership, communication, negotiation, and interpersonal skills.
• Strong understanding of the Western Cape's beverage alcohol landscape.
• Bachelor's degree in Business, Marketing, or a related field.
• Ability to travel extensively within the designated region.
• Proficiency in CRM software and sales analytics tools.
• Strategic thinker with strong analytical and problem-solving capabilities.
• A passion for wine and spirits and a commitment to quality.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to lead and shape sales strategies for a premium brand.
• Generous travel allowance and expense reimbursement.
• Comprehensive health and retirement benefits.
• Product discounts and tasting opportunities.
• Professional development and training programs.
• Be part of a dynamic and respected company in the wine and spirits industry.
• Generous annual leave and company holidays.
• Car allowance.
• Annual incentive trips for top performers.