Senior Sales Representative - Wine & Spirits

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Retirement savings plan with employer匹

Job summary

Placements24 is seeking a Senior Sales Representative in Stellenbosch, SA, to drive sales for premium wines and spirits across hospitality and retail sectors. The role blends in-field client engagement with remote administrative tasks, leveraging a hybrid work model.

The ideal candidate brings 4–6 years in wine/spirits sales, a proven quota track record, and strong negotiation and relationship-building skills.

Qualifications

• 4–6 years of experience in wine and spirits sales.
• Proven track record of meeting or exceeding quotas and developing new business.
• Deep knowledge of wine and spirits, including varietals, regions, and tasting profiles.
• Excellent communication, interpersonal, and negotiation skills.
• Strong understanding of hospitality and retail channels in the Western Cape.
• Proficient in CRM software and sales analytics tools.

Responsibilities

• Develop and execute strategic sales plans to achieve targets for premium wines and spirits.
• Identify and cultivate new business opportunities in hospitality and retail sectors.
• Build strong relationships with key decision-makers, sommeliers, and buyers.
• Conduct tastings, presentations, and educational sessions to showcase brands.
• Manage the entire sales cycle from prospecting to closing deals and order fulfillment.
• Monitor market trends and competitor activities to identify opportunities.

Skills

Communication

Negotiation

Interpersonal skills

Time management

Education

Wine/spirits certification

Business degree

Tools

CRM software

Sales analytics tools

Job description

About the Role

Our client, a prestigious distributor of premium wines and spirits, is seeking an experienced and passionate Senior Sales Representative to join their dynamic team in Stellenbosch, Western Cape . This hybrid role allows for flexible work arrangements, combining in-field client engagement with remote administrative tasks. You will be responsible for driving sales, expanding distribution, and cultivating strong relationships with key accounts within the hospitality and retail sectors across the region. The ideal candidate has a deep understanding of the wine and spirits industry, a proven sales track record, and excellent communication and negotiation skills. This is an exciting opportunity for a motivated sales professional to represent a portfolio of exceptional brands and contribute to significant business growth.

Key Responsibilities

• Develop and execute strategic sales plans to achieve and exceed sales targets for premium wines and spirits in assigned territories.
• Identify and cultivate new business opportunities within the hospitality (restaurants, hotels, bars) and retail (liquor stores) sectors.
• Build and maintain strong, long-lasting relationships with key decision-makers, sommeliers, and buyers.
• Conduct product tastings, presentations, and educational sessions to showcase brand value and drive sales.
• Manage the entire sales cycle, from prospecting and lead generation to closing deals and ensuring timely order fulfillment.
• Monitor market trends, competitor activities, and customer feedback to identify opportunities and challenges.
• Collaborate with the marketing team to support promotional activities and brand campaigns.
• Maintain accurate records of sales activities, customer interactions, and inventory levels using the company's CRM system.
• Attend industry events, trade shows, and networking functions to build brand visibility and generate leads.
• Provide exceptional customer service and support to ensure client satisfaction and retention.

Requirements

• Minimum of 4-6 years of experience in sales, specifically within the wine and spirits industry or premium beverage sector.
• Proven track record of meeting or exceeding sales quotas and developing new business.
• In-depth knowledge of wine and spirits, including varietals, regions, and tasting profiles.
• Excellent communication, interpersonal, and negotiation skills.
• Strong understanding of the hospitality and retail channels in the Western Cape.
• Proficiency in CRM software and sales analytics tools.
• Ability to work independently and manage time effectively in a hybrid environment.
• Must possess a valid driver's license and have reliable transportation for field visits.
• A relevant certification or degree in wine, spirits, or business is a plus.
• Passionate about building relationships and delivering exceptional customer experiences.

Benefits

• Competitive base salary with a lucrative commission and bonus structure.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with employer matching.
• Generous paid time off and company holidays.
• Opportunities for professional development, wine education courses, and supplier trips.
• Access to a portfolio of exclusive and high-quality wine and spirit brands.
• A supportive and collaborative team culture.
• Potential for travel to international wine and spirit regions.