Sales Specialist - Wine & Spirits

Placements24; Stellenbosch; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Commission on performance

Wine tastings and staff discounts

Hybrid work model

Job summary

Placements24 is seeking a Sales Specialist for a prestigious Stellenbosch vineyard and boutique winery. This hybrid role focuses on selling premium wines and spirits to distributors, retailers, hotels, and restaurants, with regular client visits across Stellenbosch and the Western Cape.

You will work with the cellar master and marketing to align strategy, participate in tastings, and represent the brand at events and trade shows, driving revenue and brand visibility in domestic and international

Qualifications

• Minimum 3 years of sales experience, preferably in wine/spirits or luxury goods.
• Strong knowledge of wine regions, varietals, and winemaking process.
• Proven ability to build and maintain client relationships.
• Excellent communication, presentation and negotiation skills.
• Willingness to work hybrid hours including evenings and weekends for events.

Responsibilities

• Develop and implement sales strategies to increase premium wines and spirits sales.
• Build and maintain relationships with distributors, retailers, hotels, and restaurants.
• Identify and pursue new business opportunities and expand client base.
• Represent the brand at wine festivals, tastings, and trade shows.
• Conduct product trainings and tastings for clients and staff.
• Monitor inventory and coordinate with production and logistics.

Skills

Sales experience

Negotiation

Communication

Customer relations

Education

Bachelor's degree

Tools

CRM software

MS Office

Job description

About the Role

Our client, a prestigious vineyard and boutique winery, is seeking a passionate and knowledgeable Sales Specialist to join their team in the renowned wine region of Stellenbosch, Western Cape. This role focuses on driving sales of premium wines and spirits, both domestically and internationally, by building strong relationships with distributors, retailers, and hospitality partners. The ideal candidate will have a deep appreciation for viticulture and oenology, coupled with proven sales expertise and excellent communication skills. You will be responsible for identifying new sales opportunities, managing existing accounts, and representing the brand at tasting events and trade shows. This hybrid role involves strategic planning and client communication from a central office, combined with regular client visits and event participation across the Stellenbosch area and potentially further afield in the Western Cape. Your role will be instrumental in enhancing brand visibility and driving revenue for our client's exquisite portfolio. This is a unique opportunity for a sales professional with a flair for fine wines to grow their career in a beautiful and dynamic environment. You will work closely with the cellar master and marketing teams to ensure alignment and success.

Key Responsibilities

• Develop and implement sales strategies to increase sales of premium wines and spirits within target markets.
• Build and maintain strong relationships with wine distributors, retailers, hotels, and restaurants.
• Identify and pursue new business opportunities and expand the client base.
• Manage existing accounts, ensuring customer satisfaction and repeat business.
• Represent the brand at wine festivals, tasting events, and trade shows.
• Conduct product training and tastings for clients and their staff.
• Monitor inventory levels and coordinate with the production and logistics teams.
• Analyze sales performance and market trends to identify opportunities for growth.
• Prepare sales reports and forecasts for management.
• Contribute to marketing initiatives and brand development strategies.

Requirements

• Minimum of 3 years of experience in sales, preferably within the wine, spirits, or luxury goods industry.
• Strong knowledge of wine regions, varietals, and the winemaking process.
• Proven ability to build and maintain strong client relationships.
• Excellent communication, presentation, and negotiation skills.
• Passion for wine and spirits, with a willingness to learn and expand knowledge.
• Ability to work independently and manage time effectively.
• Proficiency in CRM software and MS Office Suite.
• Bachelor's degree in Marketing, Business, Hospitality, or a related field.
• Willingness to work hybrid hours, including occasional evenings and weekends for events.
• Based in or able to commute to Stellenbosch, Western Cape.

Benefits

• Competitive salary and performance-based commission.
• Opportunities to taste and learn about premium wines.
• Staff discounts on wine purchases.
• Generous paid time off and company holidays.
• Professional development opportunities within the wine industry.
• Work in a beautiful and world-renowned wine region.
• Contribution towards travel for events and client visits.
• Collaborative team environment focused on quality and excellence.
• Health and wellness benefits offered.