Sales Representative - Wine & Spirits Industry

Placements24; Stellenbosch; On-site; ZAR 180,000 - 260,000; Full time

Benefits offered by this job

Base salary + commission and bonuses

Product training and development

Career growth opportunities

Local F&B networking

Job summary

Placements24 is seeking a charismatic Sales Representative for our client, focusing on premium wines and spirits across Paarl and the Western Cape. You will build strong relationships with buyers at restaurants, bars, hotels and retailers, and drive sales through deep product knowledge and persuasive communication.

The role requires beverage or hospitality sales experience, a true passion for wine and spirits, excellent negotiation skills, and a valid driver's license with reliable transport.

Qualifications

• Previous sales experience in beverage, hospitality or retail.
• Passion for wines and spirits.
• Excellent communication and negotiation skills.
• Driver's license and reliable vehicle.

Responsibilities

• Develop and maintain sales relationships with clients in on-premise and off-premise channels.
• Promote and sell a diverse range of wines and spirits, highlighting features and benefits.
• Achieve and exceed monthly and quarterly sales targets for the territory.
• Conduct product tastings and provide knowledgeable recommendations to clients.
• Manage inventory and order fulfillment processes efficiently.
• Gather market intelligence on competitor activities and customer feedback.

Skills

Sales experience

Communication

Negotiation

Relationship building

Job description

Our client is seeking a charismatic and driven Sales Representative to join their team, focusing on the distribution of premium wines and spirits throughout the Paarl, Western Cape region. This role is vital for expanding their client base among restaurants, bars, hotels, and retail outlets. You will be responsible for building strong relationships with buyers, understanding product portfolios, and driving sales through excellent product knowledge and persuasive communication. This position requires a passion for the wine and spirits industry and a dedication to providing exceptional service to clients. Join a company that values quality, relationships, and the rich heritage of South African beverages.

Key Responsibilities

• Develop and maintain strong sales relationships with clients in the on-premise (restaurants, bars) and off-premise (retail) channels.
• Promote and sell a diverse range of wines and spirits , highlighting key features and benefits.
• Achieve and exceed monthly and quarterly sales targets for the assigned territory.
• Conduct product tastings and provide knowledgeable recommendations to clients.
• Manage inventory and order fulfillment processes efficiently.
• Gather market intelligence on competitor activities and customer feedback.

Requirements

• Previous sales experience, preferably within the beverage , hospitality, or retail industry.
• A passion for and knowledge of wines and spirits.
• Excellent communication, interpersonal, and negotiation skills.
• Ability to build rapport and trust with clients.
• Must possess a valid driver's license and a reliable vehicle.
• Strong organizational skills and ability to manage a sales territory effectively.

Benefits

• Competitive base salary with attractive commission and bonus incentives.
• Opportunities for professional growth and development within the industry.
• Product training and educational opportunities related to wine and spirits.
• Build relationships within the vibrant local food and beverage scene.