Email Marketing Specialist: Lifecycle Growth & Automation

Placements24; LegKraal Gate; On-site; ZAR 320,000 - 450,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Annual performance bonus

Training opportunities

Career growth

Job summary

Placements24 in Mahikeng, North West, is seeking an experienced Email Marketing Specialist to join the marketing team. You will develop and execute email strategies, manage campaigns, and drive conversions through segmentation, personalized content, and automation.

The role requires 2-4 years in email marketing, a Bachelor's degree in Marketing or related field, and hands-on experience with Mailchimp, HubSpot, Sendinblue or Campaign Monitor.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in email marketing or marketing automation.
• Experience with Mailchimp, HubSpot, Sendinblue, or Campaign Monitor.
• Strong understanding of email marketing best practices, segmentation, and A/B testing.
• Excellent copywriting and editing skills with persuasive communication.
• Proficiency in analyzing email marketing metrics and deriving actionable insights.
• Familiarity with marketing automation principles and workflows.
• Basic HTML/CSS for email template customization is a plus.
• Strong organizational and project management skills.
• Team player able to work independently.

Responsibilities

• Develop and implement comprehensive email marketing strategies aligned with overall marketing objectives.
• Design, build, and deploy engaging email campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists based on customer demographics, behavior, and purchase history to deliver personalized content.
• Write compelling and effective email copy, ensuring brand voice and consistency.
• Manage and optimize email templates for both desktop and mobile devices.
• Conduct A/B testing on subject lines, content, CTAs, and send times to improve open and click-through rates.
• Monitor email campaign performance, analyze key metrics (open rates, CTR, conversions, bounce rates), and generate reports.
• Ensure compliance with email marketing regulations (e.g., POPIA) and maintain list hygiene.
• Collaborate with content, design, and web teams to ensure seamless integration of email campaigns.
• Stay updated on the latest trends and best practices in email marketing and marketing automation.

Skills

Email marketing

Copywriting

Analytics

Segmentation

Marketing automation

Email templates

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Mailchimp

HubSpot

Sendinblue

Campaign Monitor

Job description

Placements24 in Mahikeng, North West, is seeking an experienced Email Marketing Specialist to join the marketing team. You will develop and execute email strategies, manage campaigns, and drive conversions through segmentation, personalized content, and automation.

The role requires 2-4 years in email marketing, a Bachelor's degree in Marketing or related field, and hands-on experience with Mailchimp, HubSpot, Sendinblue or Campaign Monitor.