Email Marketing Specialist: Lifecycle Campaigns & Automation

Placements24; Bloemfontein; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Placements24 in Bloemfontein is seeking an Email Marketing Specialist to join our marketing team. You will drive the full email lifecycle from strategy to performance analysis, nurturing leads and engaging customers to drive sales.

The role emphasizes creativity and data-driven decision making, with opportunities to specialize in a core digital marketing discipline within a supportive team in the Free State capital.

Qualifications

• 1–3 years of email marketing or related digital marketing experience.
• Proficiency with Mailchimp, HubSpot or similar platforms.
• Strong copywriting and editing skills with persuasive tone.
• Knowledge of email marketing best practices, segmentation, and A/B testing.
• Basic HTML/CSS for email templates is a plus.
• Excellent organizational skills and attention to detail.

Responsibilities

• Design, build, and send targeted email marketing campaigns using our email marketing platform.
• Develop engaging email copy, subject lines, and calls-to-action that resonate with different audience segments.
• Implement email automation workflows for lead nurturing, customer onboarding, and re-engagement campaigns.
• Segment email lists based on customer behavior, demographics, and purchase history to personalize communications.
• Monitor email campaign performance metrics (open rates, click-through rates, conversions) and provide regular reports.
• Ensure compliance with email marketing regulations (e.g., POPIA) and best practices.

Skills

Email marketing

Copywriting

Audience segmentation

A/B testing

HTML/CSS basics

Tools

Mailchimp

HubSpot

Job description

Placements24 in Bloemfontein is seeking an Email Marketing Specialist to join our marketing team. You will drive the full email lifecycle from strategy to performance analysis, nurturing leads and engaging customers to drive sales.

The role emphasizes creativity and data-driven decision making, with opportunities to specialize in a core digital marketing discipline within a supportive team in the Free State capital.