Email Marketing Specialist (Mahikeng)

Placements24; LegKraal Gate; On-site; ZAR 320,000 - 450,000; Full time

Benefits offered by this job

Medical aid

Provident fund

Annual performance bonus

Training opportunities

Career growth

Job summary

Placements24 in Mahikeng, North West, is seeking an experienced Email Marketing Specialist to join the marketing team. You will develop and execute email strategies, manage campaigns, and drive conversions through segmentation, personalized content, and automation.

The role requires 2-4 years in email marketing, a Bachelor's degree in Marketing or related field, and hands-on experience with Mailchimp, HubSpot, Sendinblue or Campaign Monitor.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in email marketing or marketing automation.
• Experience with Mailchimp, HubSpot, Sendinblue, or Campaign Monitor.
• Strong understanding of email marketing best practices, segmentation, and A/B testing.
• Excellent copywriting and editing skills with persuasive communication.
• Proficiency in analyzing email marketing metrics and deriving actionable insights.
• Familiarity with marketing automation principles and workflows.
• Basic HTML/CSS for email template customization is a plus.
• Strong organizational and project management skills.
• Team player able to work independently.

Responsibilities

• Develop and implement comprehensive email marketing strategies aligned with overall marketing objectives.
• Design, build, and deploy engaging email campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists based on customer demographics, behavior, and purchase history to deliver personalized content.
• Write compelling and effective email copy, ensuring brand voice and consistency.
• Manage and optimize email templates for both desktop and mobile devices.
• Conduct A/B testing on subject lines, content, CTAs, and send times to improve open and click-through rates.
• Monitor email campaign performance, analyze key metrics (open rates, CTR, conversions, bounce rates), and generate reports.
• Ensure compliance with email marketing regulations (e.g., POPIA) and maintain list hygiene.
• Collaborate with content, design, and web teams to ensure seamless integration of email campaigns.
• Stay updated on the latest trends and best practices in email marketing and marketing automation.

Skills

Email marketing

Copywriting

Analytics

Segmentation

Marketing automation

Email templates

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Mailchimp

HubSpot

Sendinblue

Campaign Monitor

Job description

About the Role

Our client, a growing online service provider, is seeking an experienced Email Marketing Specialist to join their marketing team. This role is based in Mahikeng, North West , and will focus on developing and executing effective email marketing strategies to nurture leads, engage customers, and drive conversions. The Email Marketing Specialist will be responsible for managing the entire email campaign lifecycle, from strategy and list segmentation to content creation, deployment, and performance analysis. You will leverage marketing automation platforms to create personalized and targeted email communications. We are looking for a candidate with a strong understanding of email marketing best practices, a keen eye for detail, and the ability to analyze campaign results to optimize future efforts. The ideal candidate is passionate about customer communication and possesses excellent writing and technical skills. This position offers an exciting opportunity to contribute significantly to customer retention and acquisition through highly effective email campaigns.

Key Responsibilities

• Develop and implement comprehensive email marketing strategies aligned with overall marketing objectives.
• Design, build, and deploy engaging email campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists based on customer demographics, behavior, and purchase history to deliver personalized content.
• Write compelling and effective email copy, ensuring brand voice and consistency.
• Manage and optimize email templates for both desktop and mobile devices.
• Conduct A/B testing on subject lines, content, CTAs, and send times to improve open and click-through rates.
• Monitor email campaign performance, analyze key metrics (open rates, CTR, conversions, bounce rates), and generate reports.
• Ensure compliance with email marketing regulations (e.g., POPIA) and maintain list hygiene.
• Collaborate with content, design, and web teams to ensure seamless integration of email campaigns.
• Stay updated on the latest trends and best practices in email marketing and marketing automation.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 2-4 years of experience in email marketing or marketing automation.
• Proven experience with email marketing platforms (e.g., Mailchimp, HubSpot, Sendinblue, Campaign Monitor).
• Strong understanding of email marketing best practices, segmentation, and A/B testing.
• Excellent copywriting and editing skills with a knack for persuasive communication.
• Proficiency in analyzing email marketing metrics and deriving actionable insights.
• Familiarity with marketing automation principles and workflows.
• Basic understanding of HTML/CSS for email template customization is a plus.
• Strong organizational and project management skills.
• Ability to work effectively both independently and as part of a collaborative team.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid, a provident fund, and an annual performance bonus.
• Employees have access to ongoing training and development opportunities to enhance their skills in email marketing and automation.
• The company fosters a positive and supportive work environment in Mahikeng, North West .
• This role provides excellent opportunities for career growth and professional development within a company committed to innovation and customer engagement.