Email Marketing Specialist - CRM Integration

Placements24; Klerksdorp; On-site; ZAR 300,000 - 420,000; Full time

Job summary

Placements24 in Klerksdorp, North West, is seeking a detailed Email Marketing Specialist to develop and execute campaigns that nurture leads, drive engagement, and increase sales. A strong grasp of email platforms, CRM systems, segmentation, automation, and performance analysis is essential.

You will craft compelling content, design templates, manage lists, schedule deployments, monitor metrics, and run A/B tests while ensuring GDPR/CAN-SPAM compliance.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as Email Marketing Specialist or similar role.
• Experience with major email platforms and CRM integrations.

Responsibilities

• Develop and execute email marketing campaigns to nurture leads and drive sales.
• Create engaging email copy, subject lines, and CTAs.
• Design responsive templates using HTML/CSS.
• Manage lists, segmentation, and data hygiene.
• Schedule campaigns and monitor performance metrics.
• Conduct A/B testing to optimize results.
• Ensure compliance with GDPR/CAN-SPAM.
• Collaborate with marketing and sales to align messaging.
• Maintain the CRM for email marketing purposes.

Skills

Email marketing

Campaign analysis

Copywriting

A/B testing

CRM integration

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

HubSpot

Campaign Monitor

HTML/CSS for emails

Job description

About the Role

Our client is looking for a detail-oriented and results-driven Email Marketing Specialist to join their dynamic team in Klerksdorp, North West. This role is crucial for developing and executing effective email marketing campaigns that nurture leads, drive customer engagement, and increase sales. The ideal candidate will have a strong understanding of email marketing platforms, CRM systems, and best practices for list segmentation, campaign automation, and performance analysis. You will be responsible for crafting compelling email content, designing visually appealing templates, and ensuring timely delivery of campaigns. This is an excellent opportunity to make a significant contribution to a growing company and hone your skills in a collaborative in-office environment located in Klerksdorp. We are seeking an individual with a passion for data-driven marketing, a creative flair for content, and a commitment to optimizing campaign performance. Your expertise will be key in building strong customer relationships and driving measurable results through targeted email communications. The position requires meticulous attention to detail and the ability to manage multiple campaigns simultaneously.

Key Responsibilities

• Develop and implement effective email marketing strategies to achieve business objectives.
• Create engaging and persuasive email copy, subject lines, and calls-to-action.
• Design and build responsive email templates using HTML/CSS and email marketing software.
• Manage email lists, including segmentation, data hygiene, and list growth strategies.
• Schedule and deploy email campaigns across various segments of the customer base.
• Monitor email campaign performance, analyze key metrics (open rates, click-through rates, conversions), and provide regular reports.
• Conduct A/B testing on different email elements (subject lines, content, send times) to optimize performance.
• Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM).
• Collaborate with marketing and sales teams to ensure alignment of messaging and campaigns.
• Manage and maintain the company's CRM system for email marketing purposes.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as an Email Marketing Specialist or similar role.
• Proficiency with major email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).
• Strong understanding of CRM systems and their integration with email marketing.
• Excellent copywriting and editing skills, with a knack for persuasive messaging.
• Experience with HTML/CSS for email template design is a plus.
• Strong analytical skills and experience with A/B testing and campaign reporting.
• Knowledge of email marketing best practices and deliverability.
• Ability to manage multiple projects and meet deadlines.
• Based in or willing to relocate to Klerksdorp, North West.

Benefits

Our client offers a competitive salary, opportunities for professional development, and a supportive team environment in Klerksdorp. Employees will benefit from working on impactful campaigns and contributing directly to revenue growth. This role provides hands‑on experience with leading email marketing technologies and CRM systems. The company fosters a culture of continuous learning and provides resources for skill enhancement. This position is perfect for a motivated email marketer seeking to advance their career in the vibrant North West region.