Email Marketing Specialist - Benoni

Placements24; Benoni; Hybrid; ZAR 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Placements24 in Benoni is seeking an Email Marketing Specialist to design and execute targeted email campaigns that nurture leads and boost sales. You will own strategy, segmentation, copy, templates, and performance analysis in a hybrid work environment across Gauteng.

The role requires strong copywriting, understanding of best practices, and the ability to leverage automation and analytics to optimize results. Experience with Mailchimp, HubSpot or Campaign Monitor is preferred.

Qualifications

• Experience as an Email Marketing Specialist or similar role.
• Proficiency with Mailchimp, HubSpot, or Campaign Monitor.
• Strong understanding of best practices, segmentation and automation.
• Excellent copywriting and editing skills.
• HTML/CSS for email templates is a plus.

Responsibilities

• Develop and implement email marketing strategies and campaigns.
• Segment lists based on behavior and demographics.
• Create engaging email copy and CTAs.
• Design and build HTML/CSS email templates.
• Manage automation workflows for nurturing and retention.
• Monitor and report on performance metrics.
• Conduct A/B testing to optimize results.
• Ensure compliance with POPIA/GDPR.

Skills

Email marketing

Copywriting

Analytics

Automation

Campaign strategy

Segmentation

HTML/CSS

CRM integration

Attention to detail

Tools

Mailchimp

HubSpot

Campaign Monitor

Job description

About the Role

Our client, a dynamic direct-to-consumer brand, is seeking a detail-oriented and creative Email Marketing Specialist to join their marketing team in Benoni. This role is responsible for developing and executing compelling email marketing campaigns that nurture leads, drive customer engagement, and boost sales. You will manage all aspects of email marketing, from strategy and list segmentation to campaign creation, deployment, and performance analysis. The ideal candidate has a strong understanding of email marketing best practices, automation, and analytics, coupled with excellent copywriting skills. This is a hybrid role, offering a blend of in-office collaboration and remote flexibility, perfect for someone looking to make a significant impact on customer communication strategies within the Gauteng region.

Key Responsibilities

• Develop and implement effective email marketing strategies and campaigns.


• Segment email lists based on customer behavior, demographics, and purchase history for targeted messaging.


• Create engaging and persuasive email copy, subject lines, and calls-to-action.


• Design and build visually appealing email templates using HTML/CSS or email marketing platforms.


• Manage email automation workflows for lead nurturing, onboarding, and customer retention.


• Monitor, analyze, and report on email campaign performance metrics (open rates, click-through rates, conversion rates, unsubscribes).


• Conduct A/B testing on subject lines, content, and send times to optimize campaign results.


• Ensure compliance with email marketing regulations (e.g., POPIA, GDPR).

Requirements

• Proven experience as an Email Marketing Specialist or in a similar marketing role with a focus on email.


• Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Campaign Monitor).


• Strong understanding of email marketing best practices, list segmentation, and automation.


• Excellent copywriting and editing skills with a strong ability to craft compelling marketing messages.


• Experience with HTML/CSS for email template design is a plus.


• Proficiency in analyzing email marketing data and generating performance reports.


• Familiarity with CRM systems and integrating email marketing with other marketing channels.


• Strong organizational skills and attention to detail.


• Experience within the Benoni or broader Gauteng business community is beneficial.

Benefits

Our client offers a competitive salary, hybrid work model, opportunities for professional development, access to industry-leading email marketing tools, and a supportive team environment. Benefits include medical aid contribution, paid time off, and the chance to grow within a company that values innovation and customer relationships. This role in Benoni provides a great platform to develop your expertise in email marketing.