Email Marketing Specialist

Placements24; Bloemfontein; On-site; ZAR 180,000 - 300,000; Full time

Job summary

Placements24 in Bloemfontein is seeking an Email Marketing Specialist to join our marketing team. You will drive the full email lifecycle from strategy to performance analysis, nurturing leads and engaging customers to drive sales.

The role emphasizes creativity and data-driven decision making, with opportunities to specialize in a core digital marketing discipline within a supportive team in the Free State capital.

Qualifications

• 1–3 years of email marketing or related digital marketing experience.
• Proficiency with Mailchimp, HubSpot or similar platforms.
• Strong copywriting and editing skills with persuasive tone.
• Knowledge of email marketing best practices, segmentation, and A/B testing.
• Basic HTML/CSS for email templates is a plus.
• Excellent organizational skills and attention to detail.

Responsibilities

• Design, build, and send targeted email marketing campaigns using our email marketing platform.
• Develop engaging email copy, subject lines, and calls-to-action that resonate with different audience segments.
• Implement email automation workflows for lead nurturing, customer onboarding, and re-engagement campaigns.
• Segment email lists based on customer behavior, demographics, and purchase history to personalize communications.
• Monitor email campaign performance metrics (open rates, click-through rates, conversions) and provide regular reports.
• Ensure compliance with email marketing regulations (e.g., POPIA) and best practices.

Skills

Email marketing

Copywriting

Audience segmentation

A/B testing

HTML/CSS basics

Tools

Mailchimp

HubSpot

Job description

About the Role

Our client is looking for a detail-oriented and creative Email Marketing Specialist to join their marketing team in Bloemfontein . This role focuses on crafting compelling email campaigns that nurture leads, engage existing customers, and drive sales. You will be responsible for the entire email marketing lifecycle, from strategy and content creation to campaign execution, automation, and performance analysis. This is an excellent opportunity to contribute to customer relationship management and marketing effectiveness within a supportive team environment in the Free State's capital city.

Key Responsibilities

• Design, build, and send targeted email marketing campaigns using our email marketing platform.
• Develop engaging email copy, subject lines, and calls-to-action that resonate with different audience segments.
• Implement email automation workflows for lead nurturing, customer onboarding, and re-engagement campaigns.
• Segment email lists based on customer behavior, demographics, and purchase history to personalize communications.
• Monitor email campaign performance metrics (open rates, click-through rates, conversions) and provide regular reports.
• Ensure compliance with email marketing regulations (e.g., POPIA) and best practices.

Requirements

• 1-3 years of experience in email marketing or a related digital marketing role.
• Proficiency with email marketing platforms such as Mailchimp, HubSpot, or similar.
• Strong copywriting and editing skills with a focus on persuasive communication.
• Understanding of email marketing best practices, A/B testing, and segmentation strategies.
• Basic knowledge of HTML/CSS for email template customization is a plus.
• Excellent organizational skills and attention to detail.

Benefits

• Competitive salary and benefits package.
• Opportunity to specialize in a critical area of digital marketing.
• Professional development and training in email marketing best practices.
• A collaborative and friendly work environment in Bloemfontein .
• Regular exposure to marketing strategy and campaign planning.