Email Marketing Coordinator

Placements24; Benoni; Hybrid; ZAR 180,000 - 280,000; Full time

Benefits offered by this job

Medical aid

Performance bonuses

Hybrid role in Benoni

Job summary

Placements24, a reputable e-commerce retailer, is seeking a detail-oriented Email Marketing Coordinator in Benoni, Gauteng. You will plan, execute, and optimize email campaigns to boost engagement, retention, and sales.

You will write compelling copy, design templates with the design team, segment lists, run A/B tests, and analyze metrics to improve performance while ensuring POPIA compliance. The role offers a hybrid work setup, a competitive salary with benefits, and opportunities for

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of email marketing or digital marketing experience.
• Proficiency with email marketing platforms and ability to craft compelling marketing messages.

Responsibilities

• Plan and execute email campaigns including newsletters and promos.
• Write engaging email copy and design templates with design team.
• Segment subscriber lists and optimize targeting.
• A/B test subject lines, content, and send times.
• Analyze metrics and report insights.
• Ensure compliance with POPIA.
• Maintain platform data accuracy and stay updated on best practices.

Skills

Copywriting

Editing

Data-driven mindset

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Mailchimp

HubSpot

Constant Contact

Job description

About the Role

Our client, a reputable e-commerce retailer, is looking for a detail-oriented and creative Email Marketing Coordinator to join their marketing department in Benoni, Gauteng . This role is instrumental in developing, executing, and optimizing email marketing campaigns to drive customer engagement, retention, and sales. You will be responsible for crafting compelling email content, managing subscriber lists, segmenting audiences, and analyzing campaign performance to ensure maximum effectiveness. The ideal candidate has a passion for crafting personalized customer journeys through email.

Key Responsibilities

Plan, create, and execute email marketing campaigns, including newsletters, promotional emails, and automated workflows (e.g., welcome series, abandoned cart). Write engaging and persuasive email copy, ensuring it aligns with brand voice and marketing objectives. Design visually appealing email templates, collaborating with design teams as needed. Manage and segment email subscriber lists to ensure targeted and relevant communication. A/B test different subject lines, content, and send times to optimize campaign performance. Monitor and analyze email campaign metrics (open rates, click-through rates, conversions) and provide reports with actionable insights. Ensure compliance with email marketing regulations (e.g., POPIA). Collaborate with the marketing team to align email campaigns with broader marketing initiatives. Stay up-to-date with email marketing best practices and emerging trends. Maintain the email marketing platform and ensure data accuracy.

Requirements

Bachelor's degree in Marketing, Communications, or a related field. 1-3 years of experience in email marketing or digital marketing. Proficiency with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact). Excellent copywriting and editing skills, with a talent for crafting compelling marketing messages. Understanding of email marketing best practices, segmentation, and automation. Basic knowledge of HTML/CSS for email template design is a plus. Familiarity with A/B testing and campaign analysis. Strong organizational skills and attention to detail. Ability to work collaboratively in a team environment. Data-driven mindset and ability to interpret campaign metrics.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid and performance bonuses.
• Opportunities for professional development and training in email marketing strategies are available.
• This hybrid role, located in Benoni, Gauteng , offers a great work-life balance with flexible working arrangements.
• Be part of a supportive team and grow your career in email marketing.