Email Marketing Specialist: CRM‑Driven Campaign Growth

Placements24; Klerksdorp; On-site; ZAR 300,000 - 420,000; Full time

Job summary

Placements24 in Klerksdorp, North West, is seeking a detailed Email Marketing Specialist to develop and execute campaigns that nurture leads, drive engagement, and increase sales. A strong grasp of email platforms, CRM systems, segmentation, automation, and performance analysis is essential.

You will craft compelling content, design templates, manage lists, schedule deployments, monitor metrics, and run A/B tests while ensuring GDPR/CAN-SPAM compliance.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as Email Marketing Specialist or similar role.
• Experience with major email platforms and CRM integrations.

Responsibilities

• Develop and execute email marketing campaigns to nurture leads and drive sales.
• Create engaging email copy, subject lines, and CTAs.
• Design responsive templates using HTML/CSS.
• Manage lists, segmentation, and data hygiene.
• Schedule campaigns and monitor performance metrics.
• Conduct A/B testing to optimize results.
• Ensure compliance with GDPR/CAN-SPAM.
• Collaborate with marketing and sales to align messaging.
• Maintain the CRM for email marketing purposes.

Skills

Email marketing

Campaign analysis

Copywriting

A/B testing

CRM integration

Project management

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Mailchimp

HubSpot

Campaign Monitor

HTML/CSS for emails

Job description

Placements24 in Klerksdorp, North West, is seeking a detailed Email Marketing Specialist to develop and execute campaigns that nurture leads, drive engagement, and increase sales. A strong grasp of email platforms, CRM systems, segmentation, automation, and performance analysis is essential.

You will craft compelling content, design templates, manage lists, schedule deployments, monitor metrics, and run A/B tests while ensuring GDPR/CAN-SPAM compliance.