Email Marketing Lead — Data-Driven Campaigns

Placements24; Pietermaritzburg; Presencial; ZAR 300.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Retirement plan

Paid time off

Descripción de la vacante

Placements24 is seeking an Email Marketing Specialist for our Pietermaritzburg office. You will plan, execute, and optimize campaigns to nurture leads, drive sales, and build customer loyalty.

Expect end-to-end ownership of strategy, content, segmentation, automation, and performance analysis. The role requires a data-driven mindset, strong copywriting, and proficiency with major platforms such as Mailchimp, HubSpot or Klaviyo.

Formación

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–4 years of hands-on email marketing experience.
• Proficiency with major email platforms (Mailchimp, HubSpot, Klaviyo or Constant Contact).

Responsabilidades

• Develop and implement an strategic email marketing calendar aligned with overall marketing objectives.
• Design, write, and code engaging email campaigns, including newsletters, promos, and automated workflows.
• Segment email lists based on behavior and demographics to personalize communications.
• Conduct A/B testing on subject lines, content, CTAs, and send times to optimize performance.
• Monitor and analyze campaign performance, delivering reports and insights.
• Ensure compliance with GDPR/POPIA and other regulations.
• Manage and maintain the email marketing platform (Mailchimp, HubSpot, Klaviyo, etc.).
• Collaborate with creative to keep designs on-brand and compelling.

Conocimientos

Email marketing

A/B testing

List segmentation

Copywriting

HTML/CSS basics

Analytics

Educación

Bachelor's degree in Marketing, Communications, or related field

Herramientas

Mailchimp

HubSpot

Klaviyo

Constant Contact

Descripción del empleo

Placements24 is seeking an Email Marketing Specialist for our Pietermaritzburg office. You will plan, execute, and optimize campaigns to nurture leads, drive sales, and build customer loyalty.

Expect end-to-end ownership of strategy, content, segmentation, automation, and performance analysis. The role requires a data-driven mindset, strong copywriting, and proficiency with major platforms such as Mailchimp, HubSpot or Klaviyo.