Marketing Automation Specialist: Lead Nurturing & CRM Expert

Placements24; Johannesburg; On-site; ZAR 480,000 - 640,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Growth opportunities

Cutting-edge technology

Job summary

Placements24 is seeking a Marketing Automation Specialist to optimize lead nurturing and customer engagement. Based in Klerksdorp, you will design, implement, and manage automated workflows, email campaigns, and segmentation to improve lead quality and conversions.

You will work with platforms like HubSpot, Marketo, or Pardot, and collaborate with sales to align automation with business goals. Strong data analysis and HTML/CSS skills are valued.

Qualifications

• Bachelor’s degree in Marketing, IT, or related field.
• Minimum 3 years hands‑on experience with marketing automation platforms.
• CRM experience with Salesforce and integration know‑how.

Responsibilities

• Design, implement, and maintain automated workflows and campaigns.
• Develop and segment target audience lists for campaigns.
• Create email templates and content to drive engagement and conversions.
• Implement lead scoring and nurturing for funnel progression.
• Integrate marketing platforms with CRM and other tools.

Skills

Marketing automation

CRM integration

Lead nurturing

Email marketing

Data analysis

HTML/CSS

A/B testing

Cross‑functional collaboration

Education

Bachelor's degree

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Placements24 is seeking a Marketing Automation Specialist to optimize lead nurturing and customer engagement. Based in Klerksdorp, you will design, implement, and manage automated workflows, email campaigns, and segmentation to improve lead quality and conversions.

You will work with platforms like HubSpot, Marketo, or Pardot, and collaborate with sales to align automation with business goals. Strong data analysis and HTML/CSS skills are valued.