Email Marketing Coordinator

Placements24; Stellenbosch; Hybrid; ZAR 260,000 - 380,000; Full time

Benefits offered by this job

Hybrid work arrangement

Competitive salary

Medical aid and retirement fund

Training and certification in email营销

Collaborative team environment

Job summary

Placements24 is seeking a detail-oriented Email Marketing Coordinator to join the Stellenbosch-based marketing team. You will design, implement, and manage email campaigns that nurture leads, engage customers, and drive sales, in a hybrid work environment.

You will work with marketing and sales to craft compelling content, manage lists, and analyze performance metrics, while ensuring CAN-SPAM and GDPR compliance and best practices.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 1–2 years of experience in email/digital marketing with hands-on platform experience.
• Proficiency in HTML/CSS for email templates is a plus.
• Strong knowledge of CAN-SPAM and GDPR compliance.
• Excellent communication, organizational skills and attention to detail.

Responsibilities

• Develop and execute engaging email campaigns including newsletters and promotions.
• Design mobile-responsive email templates ensuring brand consistency.
• Manage and segment subscriber lists for targeted content.
• Monitor open, click, conversion and unsubscribe rates to optimize campaigns.
• Collaborate with content and design teams for copy and graphics.

Skills

Email marketing

HTML/CSS

CAN-SPAM compliance

GDPR compliance

Communication

Organization

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

HubSpot

Constant Contact

Job description

About the Role

Our client is seeking a detail-oriented and creative Email Marketing Coordinator to join their marketing team in Stellenbosch. This role is essential for designing, implementing, and managing effective email marketing campaigns that nurture leads, engage customers, and drive sales. You will work closely with the marketing and sales departments to craft compelling email content, manage subscriber lists, and analyze campaign performance. This is a great opportunity to refine your email marketing skills in a supportive, hybrid work environment and contribute directly to customer communication strategies.

Key Responsibilities

• Develop and execute engaging email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Design visually appealing and mobile-responsive email templates, ensuring brand consistency and optimal user experience.
• Manage and segment email subscriber lists to deliver targeted and personalized content to different audience groups.
• Monitor and analyze key email marketing metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates.
• Collaborate with the content and design teams to create compelling copy and graphics for email campaigns.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-2 years of experience in email marketing or digital marketing, with hands-on experience using email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
• Proficiency in HTML/CSS for email template customization is a plus.
• Strong understanding of email marketing best practices, CAN-SPAM regulations, and GDPR compliance.
• Excellent communication, organizational skills, and attention to detail.

Benefits

• Competitive annual salary with potential for bonuses.
• Hybrid work arrangement balancing remote and office-based work.
• Comprehensive medical aid and retirement fund contributions.
• Opportunities for training and certification in email marketing platforms.
• A collaborative team environment with a focus on professional development.