Email Marketing Coordinator

Placements24; Mossel Bay; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Full-time employment with benefits

Training opportunities

Mossel Bay office environment

Career growth opportunities

Job summary

Placements24 in Mossel Bay is seeking a detail-oriented Email Marketing Coordinator to drive email campaigns that engage customers and boost conversions. You will manage segmentation, craft copy, and collaborate with design to develop effective templates.

You will work with marketing and sales to support lead generation, retention, and on-brand communications, with opportunities for growth within a collaborative Mossel Bay team.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 1–3 years of email marketing or digital marketing experience.
• Proficiency with email marketing platforms and marketing automation tools.
• Strong copywriting and editing skills with attention to detail.
• Understanding of CAN-SPAM and GDPR compliance.
• Basic HTML/CSS knowledge for templates is a plus.

Responsibilities

• Plan, execute, and monitor email marketing campaigns, including newsletters and promotional emails.
• Segment email lists based on demographics, behavior, and history for targeted messaging.
• Create compelling email copy and collaborate with designers on templates.
• Manage the email marketing platform (Mailchimp, HubSpot) ensuring data accuracy and compliance.
• Analyze campaign metrics and provide reports with actionable insights.
• AB test subject lines, content, and CTAs to improve performance.

Skills

Copywriting

Email segmentation

Campaign analytics

Regulatory knowledge

HTML/CSS basics

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

HubSpot

Marketing automation tools

Job description

About the Role

Our client is looking for a detail-oriented and creative Email Marketing Coordinator to join their team in Mossel Bay . You will play a vital role in executing email marketing campaigns that engage customers, promote products, and drive conversions. This position involves managing email list segmentation, campaign creation, deployment, and performance analysis using marketing automation tools. You will work closely with the marketing and sales teams to ensure email communications are on-brand, effective, and contribute to lead generation and customer retention efforts. This is an excellent opportunity to grow within a supportive marketing department.

Key Responsibilities

• Plan, execute, and monitor email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Segment email lists based on customer demographics, behavior, and purchase history to ensure targeted messaging.
• Create compelling email copy and collaborate with designers to develop visually appealing email templates.
• Manage the email marketing platform (e.g., Mailchimp, HubSpot), ensuring data accuracy and compliance with regulations.
• Analyze email campaign performance metrics (open rates, click-through rates, conversion rates) and provide reports with actionable insights.
• A/B test different subject lines, content, and calls-to-action to optimize campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 1-3 years of experience in email marketing or a related digital marketing role.
• Proficiency with email marketing platforms and marketing automation tools.
• Strong copywriting and editing skills, with attention to detail.
• Understanding of email marketing best practices, CAN-SPAM, and GDPR compliance.
• Basic knowledge of HTML/CSS for email template customization is a plus.

Benefits

• Competitive annual salary with potential for performance incentives.
• Full-time employment with comprehensive benefits package.
• Opportunities for training and professional development in email marketing best practices.
• A supportive and collaborative work environment in our Mossel Bay office.
• Potential for career growth within the marketing team.