E-commerce Email Marketing Specialist

Placements24; Upington; Hybrid; ZAR 240,000 - 360,000; Full time

Benefits offered by this job

Hybrid work model

Employee discounts on company products

Job summary

Placements24 is seeking a skilled E-commerce Email Marketing Specialist to lead our email strategy from Upington on a hybrid basis. You will craft campaigns, segment audiences, and optimize templates to maximize engagement and sales.

Ideal candidates bring 3+ years in email marketing for e-commerce, proficiency with Mailchimp/Klaviyo/HubSpot, and strong copywriting and analytical abilities to drive ROI.

Qualifications

• Minimum of 3 years of experience in email marketing, preferably within an e-commerce setting.
• Proven success in developing and executing email marketing campaigns that drive measurable results (sales, engagement, retention).
• Proficiency with major email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Strong understanding of email marketing best practices, segmentation, automation, and deliverability.
• Excellent copywriting, editing, and proofreading skills with a talent for persuasive messaging.
• Experience with basic HTML/CSS for email template design is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with A/B testing methodologies.

Responsibilities

• Develop and execute a comprehensive email marketing strategy to nurture leads, drive conversions, and foster customer loyalty.
• Create, write, and design engaging email campaigns, including newsletters, promotional emails, transactional emails, and automated workflows.
• Segment email lists based on customer demographics, behavior, and purchase history to deliver personalized content.
• Manage email marketing platforms to schedule campaigns, track performance, and maintain list hygiene.
• Analyze campaign performance metrics and provide regular reports with actionable insights.
• Collaborate with marketing and e-commerce teams to ensure brand consistency and alignment of email content with objectives.
• Conduct A/B testing on subject lines, content, design, and send times to optimize effectiveness.
• Stay up-to-date with CAN-SPAM regulations and emerging trends.
• Monitor and optimize landing pages associated with email campaigns.

Skills

Copywriting

Editing

Proofreading

Analytical skills

A/B testing

Segmentation

Automation

Deliverability

Tools

Mailchimp

Klaviyo

HubSpot

CRM systems

Job description

About the Role

Our client is seeking a skilled and creative E-commerce Email Marketing Specialist to join their team, operating on a hybrid model from Upington, Northern Cape . This role is central to driving customer engagement, retention, and sales through impactful email marketing campaigns. You will be responsible for developing strategy, crafting compelling content, segmenting audiences, and analyzing campaign performance to maximize ROI. This is an exciting opportunity for a marketer passionate about leveraging email to build customer relationships and grow an e-commerce business.

Key Responsibilities

• Develop and execute a comprehensive email marketing strategy to nurture leads, drive conversions, and foster customer loyalty.
• Create, write, and design engaging email campaigns, including newsletters, promotional emails, transactional emails, and automated workflows (e.g., welcome series, abandoned cart).
• Segment email lists based on customer demographics, behavior, and purchase history to deliver personalized and relevant content.
• Manage email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot) to schedule campaigns, track performance, and maintain list hygiene.
• Analyze email campaign performance metrics (open rates, click-through rates, conversion rates, ROI) and provide regular reports with actionable insights.
• Collaborate with the marketing and e-commerce teams to ensure brand consistency and alignment of email content with overall marketing objectives.
• Conduct A/B testing on subject lines, content, design, and send times to optimize campaign effectiveness.
• Stay up-to-date with the latest email marketing best practices, CAN-SPAM regulations, and emerging trends.
• Monitor and optimize landing pages associated with email campaigns.
• Contribute to the overall e-commerce marketing strategy by identifying opportunities to leverage email effectively.

Requirements

• Minimum of 3 years of experience in email marketing, preferably within an e-commerce setting.
• Proven success in developing and executing email marketing campaigns that drive measurable results (sales, engagement, retention).
• Proficiency with major email marketing platforms (e.g., Mailchimp, Klaviyo, HubSpot).
• Strong understanding of email marketing best practices, segmentation, automation, and deliverability.
• Excellent copywriting, editing, and proofreading skills with a talent for persuasive messaging.
• Experience with basic HTML/CSS for email template design is a plus.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with A/B testing methodologies.
• Ability to work effectively in a hybrid team environment, managing multiple projects and deadlines.
• Knowledge of CRM systems and e-commerce platforms is advantageous.

Benefits

• Competitive salary package.
• Hybrid work model offering flexibility and work-life balance.
• Opportunity to directly impact e-commerce sales and customer retention.
• Professional development and training opportunities.
• Collaborative team environment in Upington.
• Employee discounts on company products.
• Contribute to innovative marketing strategies.