Email Marketing Coordinator: Growth Campaigns & Analytics

Placements24; Mossel Bay; On-site; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Competitive salary

Full-time employment with benefits

Training opportunities

Mossel Bay office environment

Career growth opportunities

Job summary

Placements24 in Mossel Bay is seeking a detail-oriented Email Marketing Coordinator to drive email campaigns that engage customers and boost conversions. You will manage segmentation, craft copy, and collaborate with design to develop effective templates.

You will work with marketing and sales to support lead generation, retention, and on-brand communications, with opportunities for growth within a collaborative Mossel Bay team.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 1–3 years of email marketing or digital marketing experience.
• Proficiency with email marketing platforms and marketing automation tools.
• Strong copywriting and editing skills with attention to detail.
• Understanding of CAN-SPAM and GDPR compliance.
• Basic HTML/CSS knowledge for templates is a plus.

Responsibilities

• Plan, execute, and monitor email marketing campaigns, including newsletters and promotional emails.
• Segment email lists based on demographics, behavior, and history for targeted messaging.
• Create compelling email copy and collaborate with designers on templates.
• Manage the email marketing platform (Mailchimp, HubSpot) ensuring data accuracy and compliance.
• Analyze campaign metrics and provide reports with actionable insights.
• AB test subject lines, content, and CTAs to improve performance.

Skills

Copywriting

Email segmentation

Campaign analytics

Regulatory knowledge

HTML/CSS basics

Education

Bachelor's degree in Marketing/Communications

Tools

Mailchimp

HubSpot

Marketing automation tools

Job description

Placements24 in Mossel Bay is seeking a detail-oriented Email Marketing Coordinator to drive email campaigns that engage customers and boost conversions. You will manage segmentation, craft copy, and collaborate with design to develop effective templates.

You will work with marketing and sales to support lead generation, retention, and on-brand communications, with opportunities for growth within a collaborative Mossel Bay team.