Social Media Strategist - E-commerce Growth

Placements24; Durban; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Flexible hybrid work

Medical insurance

Professional development support

Employee discounts on products

Supportive team environment

Job summary

Placements24 is seeking a strategic and data-driven Social Media Strategist to accelerate the growth of its ecommerce business in Durban. You will architect and implement campaigns across platforms to raise brand visibility, drive qualified traffic, and boost online sales conversions.

This role requires analyzing market trends, leveraging platform insights, and collaborating with content, design, and ecommerce managers to ensure campaigns contribute to revenue and customer acquisition goals.

Qualifications

• 4+ years of experience developing and executing social media strategies for ecommerce.
• Proven success managing paid social campaigns and optimizing for conversions.
• Proficiency with social media analytics tools and Facebook Ads Manager.
• Strong strategic thinking, analytical, and problem-solving skills.
• Bachelor's degree in Marketing, Business, or related field preferred.

Responsibilities

• Develop and refine overarching social media strategies aligned with ecommerce targets and brand objectives.
• Conduct market research and audience analysis to identify opportunities and optimize content for engagement and conversion.
• Plan, execute, and manage paid social campaigns across platforms, focusing on ROI and CAC.

Skills

Social media strategy

Analytics

Paid social campaigns

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

Facebook Ads Manager

Social media analytics tools

Job description

About the Role

Our client seeks a strategic and data-driven Social Media Strategist to propel the growth of their e-commerce business in Durban . This role involves architecting and implementing innovative social media campaigns designed to increase brand visibility, drive qualified traffic, and boost online sales conversions. You will analyze market trends, leverage platform-specific insights, and collaborate cross-functionally to ensure our social media efforts are not just engaging, but directly contribute to revenue generation and customer acquisition goals.

Key Responsibilities

• Develop and refine overarching social media strategies that align with e-commerce sales targets and brand objectives.
• Conduct in-depth market research and audience analysis to identify new opportunities and optimize content for maximum engagement and conversion.
• Plan, execute, and manage paid social media advertising campaigns across various platforms, focusing on ROI and CAC.
• Monitor, analyze, and report on key social media metrics, providing actionable insights and recommendations for continuous improvement.
• Foster and grow online communities, managing interactions and building brand advocacy.
• Collaborate closely with the content creation team, graphic designers, and e-commerce managers to ensure cohesive campaign execution.

Requirements

• Proven experience (4+ years) in developing and executing successful social media strategies, with a strong emphasis on e-commerce performance.
• Demonstrated success in managing paid social campaigns and optimizing for conversion metrics.
• Proficiency with social media analytics tools, ad managers (e.g., Facebook Ads Manager), and reporting dashboards.
• Excellent strategic thinking, analytical skills, and problem-solving capabilities.
• Strong understanding of digital marketing principles and their application to social media.
• Bachelor's degree in Marketing, Business, or a related field is preferred.

Benefits

• Competitive annual salary with annual bonus potential.
• Flexible hybrid work arrangement based in Durban.
• Comprehensive medical and dental insurance coverage.
• Generous allowance for professional development and training.
• Significant employee discounts on all company products.
• A forward-thinking and supportive team environment.