Senior Social Media & E-commerce Strategist

Placements24; Johannesburg; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Wellness programs

Job summary

Placements24 in Johannesburg, Gauteng, ZA seeks a Senior Social Media & E-commerce Strategist to drive online sales, elevate brand visibility on social platforms, and build a strong community. You will design data-driven campaigns and collaborate with marketing, sales, and product teams to create a cohesive digital experience.

Responsibilities include developing comprehensive social strategies, managing accounts, optimizing product listings, analyzing metrics, and testing ad approaches.

Qualifications

• 5+ years in social media management and e-commerce marketing.
• Proven ability to develop and execute data-driven social media and digital marketing strategies.
• Proficiency with social media management tools and analytics platforms.
• Experience with e-commerce platforms (Shopify, WooCommerce) and CRM systems.
• Strong SEO understanding and its application to social media content.
• Excellent written and verbal communication skills; detail-oriented.
• Creative thinking with problem-solving abilities.
• Experience managing paid social budgets and optimizing campaigns for performance.
• Bachelor's degree in Marketing, Communications, Business, or related field preferred.

Responsibilities

• Develop and implement social media strategies aligned with e-commerce goals to increase brand awareness and drive traffic to online stores.
• Manage all social media accounts, content creation, scheduling, and community management.
• Analyze performance metrics and generate reports with actionable insights.
• Design and execute paid social campaigns, manage budgets to maximize ROI.
• Collaborate with the e-commerce team to optimize product listings and promotions.
• Stay updated on social media trends and platform updates to maintain a competitive edge.
• Engage with customers, respond to inquiries, and manage online reputation.
• Identify influencers and brand advocates to amplify reach.
• Develop and manage content calendars and A/B test content formats and targeting strategies.

Skills

Social media management

Data-driven marketing

Analytics

SEO

Communication

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Hootsuite

Google Analytics

Shopify/WooCommerce

Job description

Our client, a dynamic leader in the e-commerce space, is seeking a highly motivated and experienced Senior Social Media & E-commerce Strategist to join their growing team in Johannesburg, Gauteng, ZA . This pivotal role will be instrumental in shaping and executing innovative strategies that drive online sales, enhance brand visibility across social platforms, and foster a strong community engagement. You will be at the forefront of digital marketing trends, leveraging data-driven insights to optimize campaigns and deliver exceptional customer experiences. This is an exciting opportunity to make a significant impact within a forward-thinking organization that values creativity and performance. You will collaborate closely with marketing, sales, and product development teams to ensure a cohesive and powerful online presence.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce goals to increase brand awareness and drive traffic to online stores.
• Manage and oversee all social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok), including content creation, scheduling, and community management.
• Analyze social media and website performance metrics, generating regular reports with actionable insights and recommendations for improvement.
• Design and execute paid social media advertising campaigns, managing budgets effectively to maximize ROI.
• Collaborate with the e-commerce team to optimize product listings, promotional campaigns, and overall online customer journey.
• Stay abreast of the latest social media trends, platform updates, and emerging technologies to maintain a competitive edge.
• Engage with customers, respond to inquiries, and manage online reputation, ensuring a positive brand image.
• Identify and foster relationships with influencers and brand advocates to amplify reach and credibility.
• Develop and manage content calendars, ensuring a consistent and engaging flow of information.
• A/B test different content formats, ad creatives, and targeting strategies to optimize campaign performance.

Requirements

• Proven experience (5+ years) in social media management and e-commerce marketing, with a strong portfolio showcasing successful campaigns.
• Demonstrated success in developing and executing data-driven social media and digital marketing strategies.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Experience with e-commerce platforms (e.g., Shopify, WooCommerce) and CRM systems.
• Excellent understanding of SEO principles and their application to social media content.
• Strong analytical skills and the ability to interpret complex data sets to inform strategy.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Creative thinking and problem-solving abilities.
• Experience managing paid social media advertising budgets and optimizing campaigns for performance.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.

Benefits

• Competitive salary package commensurate with experience.
• Opportunities for professional development and continuous learning.
• A collaborative and supportive work environment in Johannesburg, Gauteng, ZA .
• Access to cutting-edge marketing tools and technologies.
• Potential for performance-based bonuses and incentives.
• Contribution to impactful e-commerce growth strategies.
• Hybrid work model offering flexibility between office and remote work.
• Employee wellness programs and other comprehensive benefits.