E-commerce Social Media Campaign Manager

Placements24; Rustenburg; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Rustenburg-based role

Training opportunities

Bonuses based on performance

Collaborative marketing team

Job summary

Placements24 in Rustenburg, South Africa is seeking an E-commerce Social Media Campaign Manager to spearhead our online presence. You will develop and optimize campaigns to boost brand awareness, engagement, and sales across major platforms.

You will manage content creation, paid ads budgets, and cross‑functional collaboration to align with overall marketing goals. The role demands data‑driven decision making, strong communication, and adaptability in a fast-paced retail environment.

Qualifications

• Proven experience as Social Media/Campaign Manager in ecommerce.
• Ability to translate marketing objectives into measurable campaigns.
• Strong copywriting and content creation skills.

Responsibilities

• Develop end-to-end social media campaign strategies aligned with ecommerce goals.
• Create engaging content—copy, visuals, and videos—for platforms like Facebook, Instagram, and X.
• Plan, execute, and monitor paid social campaigns within budget and track ROI.
• Analyze performance metrics and generate reports to optimize future campaigns.

Skills

Social media management

Data analysis

Copywriting

Education

Degree in Marketing/Communications

Tools

Google Analytics

Facebook Insights

Job description

About the Role

Our client is looking for a creative and data-driven E-commerce Social Media Campaign Manager to spearhead their online presence in Rustenburg, North West . This individual will be responsible for conceptualizing, executing, and optimizing social media campaigns that drive brand awareness, customer engagement, and ultimately, sales for their e-commerce operations. The ideal candidate possesses a keen understanding of consumer behavior on social platforms and a proven ability to translate marketing objectives into successful, measurable campaigns. You will be at the forefront of developing engaging content, managing advertising budgets, and fostering a vibrant online community. This role offers the chance to work within a dynamic retail environment, contributing directly to the company's commercial success and brand evolution. You'll collaborate closely with cross‑functional teams to ensure all campaigns are aligned with broader marketing and business goals. The environment is fast‑paced, requiring adaptability and a proactive approach to campaign management.

Key Responsibilities

• Develop and manage end-to-end social media campaign strategies aligned with e-commerce objectives and brand guidelines.
• Create engaging and persuasive content, including copy, visuals, and videos, optimized for various social media platforms.
• Plan, execute, and monitor paid social media advertising campaigns across platforms like Facebook, Instagram, and Twitter, managing budgets effectively.
• Analyze campaign performance metrics, interpret data, and generate insightful reports to optimize future campaigns and demonstrate ROI.
• Engage with the online community, respond to inquiries, and foster positive interactions to build brand loyalty and advocacy.
• Collaborate with the e-commerce and marketing teams to ensure seamless campaign integration with website promotions, product launches, and overall strategy.
• Stay updated on the latest social media trends, tools, and best practices relevant to e-commerce.
• Identify and test new social media platforms or features to expand reach and engagement.

Requirements

• Proven experience as a Social Media Manager or Campaign Manager, with a focus on e-commerce.
• Demonstrable success in developing and executing impactful social media campaigns.
• Strong understanding of social media analytics tools (e.g., Google Analytics, Facebook Insights) and campaign management platforms.
• Excellent copywriting, content creation, and visual storytelling abilities.
• Experience with paid social media advertising and budget management.
• Familiarity with e-commerce platforms and online sales funnels.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication, collaboration, and project management skills.
• A degree in Marketing, Communications, or a related field is advantageous.

Benefits

• Competitive salary package based on experience and qualifications.
• Opportunity to work in a key role within the vibrant city of Rustenburg, North West .
• Professional development and training opportunities.
• Be part of an innovative and collaborative marketing team.
• Contribute directly to the growth and success of a prominent e-commerce brand.
• Potential for bonuses based on campaign performance.