Digital E-commerce Social Media Manager

Placements24; Randburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Health insurance

Dental insurance

Vision insurance

Professional development opportunities

Dynamic, collaborative environment

Competitive salary and bonus

Job summary

Placements24 in Randburg seeks an experienced Digital E-commerce Social Media Manager to lead online marketing initiatives. You will design data-driven social campaigns that drive online sales and strengthen brand presence across platforms.

You will analyze performance, optimize campaigns for CPA and ROAS, and collaborate with marketing, product, and customer service to deliver cohesive digital experiences. Hybrid work model offered.

Qualifications

• Minimum 5 years of experience in social media management with e-commerce focus.
• Data-driven social media campaigns with measurable business impact.

Responsibilities

• Design, implement, and manage social media strategies to drive e-commerce sales and brand advocacy.
• Oversee engaging content across channels (visuals, video, copy) for segments.
• Manage paid social campaigns targeting KPI: conversion, CPA, ROAS.
• Analyze performance trends and provide actionable insights for strategy.
• Foster an engaged online community and manage brand reputation.

Skills

Social media management

Data-driven

Campaign optimization

Analytics platforms

Paid advertising

E-commerce knowledge

Excellent communication

Education

Bachelor's degree in Marketing, Digital Media, Business, or related field

Tools

Facebook Ads Manager

Google Analytics

Hootsuite/Buffer

Job description

About the Role

Our client is seeking an experienced and forward-thinking Digital E-commerce Social Media Manager to spearhead their online marketing initiatives in Randburg. This role is responsible for developing and executing cutting-edge social media strategies that drive significant e-commerce growth, enhance brand presence, and foster deep customer engagement. You will leverage data analytics and market insights to innovate campaign strategies and ensure maximum impact across various platforms. The ideal candidate possesses a strong understanding of the digital marketing landscape and a proven ability to translate social media efforts into measurable business outcomes.

Key Responsibilities

• Design, implement, and manage comprehensive social media strategies to drive e-commerce sales, customer acquisition, and brand advocacy.
• Oversee the creation of high-quality, engaging content (visuals, video, copy) optimized for different social media channels and customer segments.
• Manage and scale paid social media advertising campaigns, focusing on achieving target KPIs for conversion rates, CPA, and ROAS.
• Conduct thorough analysis of social media performance, market trends, and competitor activities, providing actionable insights for strategic decision-making.
• Foster and grow an engaged online community, responding to inquiries and managing brand reputation effectively.
• Collaborate closely with the broader marketing team, product development, and customer service to ensure cohesive digital experiences.

Requirements

• Minimum of 5 years of experience in social media management, with a strong emphasis on e-commerce and digital marketing.
• Demonstrated success in developing and executing data-driven social media campaigns that have led to measurable business growth.
• Expertise in utilizing social media management tools, analytics platforms, and paid advertising systems.
• Strong understanding of e-commerce principles, customer journey mapping, and conversion rate optimization.
• Excellent analytical, strategic thinking, and communication skills.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field is preferred.

Benefits

• Competitive salary and bonus structure.
• Hybrid work model providing flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional development, training, and industry certifications.
• A dynamic, collaborative, and growth-oriented work environment.