Senior Social Media & E-commerce Strategist

Placements24; Randburg; Hybrid; ZAR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Executive-level salary

Comprehensive benefits

Career growth opportunities

Job summary

Placements24 in Randburg is seeking a Senior Social Media & E-commerce Strategist to lead online marketing from the Randburg office. You will define and execute strategies that blend social engagement with e-commerce growth to drive brand awareness, customer acquisition, and sales.

The role requires 5+ years of experience, a track record of integrated campaigns, data-driven decision making, and strong leadership.

Qualifications

• 5+ years in social media strategy and e-commerce marketing.
• Proven ability to develop and execute integrated online marketing campaigns.
• Deep understanding of social platforms, analytics, and e-commerce best practices.
• Strong analytical skills with a data-driven decision‑making approach.
• Excellent leadership, communication, and stakeholder management.
• Bachelor's or Master's in Marketing, Business or a related field.

Responsibilities

• Develop and implement cutting‑edge social media and e‑commerce strategies to achieve business objectives.
• Oversee social media activities including content creation, community management and paid campaigns aligned with e‑commerce goals.
• Analyze market trends, competitor activity and customer data to identify growth opportunities and refine strategies.
• Collaborate with cross‑functional teams to ensure integrated campaign execution and brand consistency.
• Manage the social media budget and optimize spend for maximum ROI.
• Measure and report on performance, providing actionable insights and recommendations.

Skills

Social media strategy

E-commerce marketing

Integrated campaigns

Data analytics

Leadership & stakeholder management

Education

Bachelor's or Master's in Marketing or Business

Job description

About the Role

Our client is seeking a highly experienced and strategic Senior Social Media & E-commerce Strategist to lead their online marketing efforts from their Randburg office. This role is pivotal in defining and executing innovative strategies that integrate social media engagement with robust e-commerce growth initiatives. You will be responsible for driving brand awareness, customer acquisition, and sales through data-driven decision-making and creative campaign development. The hybrid nature of this role allows for a balanced approach to work, fostering both in-office collaboration and individual focus.

Key Responsibilities

• Develop and implement cutting-edge social media and e-commerce strategies to achieve business objectives.
• Oversee all social media activities, including content creation, community management, and paid social campaigns, ensuring alignment with e-commerce goals.
• Analyze market trends, competitor activities, and customer data to identify new growth opportunities and refine strategies.
• Collaborate with cross-functional teams (marketing, sales, product) to ensure integrated campaign execution and brand consistency.
• Manage the social media budget and optimize spend for maximum return on investment.
• Measure and report on the performance of social media and e-commerce initiatives, providing actionable insights and recommendations.

Requirements

• Extensive experience (5+ years) in social media strategy and e-commerce marketing.
• Proven ability to develop and execute successful integrated online marketing campaigns.
• Deep understanding of social media platforms, analytics tools, and e-commerce best practices.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent leadership, communication, and stakeholder management skills.
• Bachelor's or Master's degree in Marketing, Business, or a related field is required.

Benefits

• Executive-level salary and comprehensive benefits package.
• Hybrid work model offering a blend of remote and in-office work in Randburg.
• Significant opportunities for career growth and leadership development.
• Contribution to shaping the digital future of a growing brand.
• A collaborative and forward-thinking team environment.