E-commerce Social Media Manager

Placements24; Mtubatuba Local Municipality; On-site; ZAR 360,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Paid annual leave

Professional development opportunities

Career growth potential

Team environment

Job summary

Placements24 is seeking an experienced e-commerce Social Media Manager to lead the social media strategy and execution from Richards Bay, KwaZulu-Natal. You will own content creation, campaigns, and reporting to drive brand engagement and online sales.

You'll work hands-on with marketing and sales teams, manage paid social budgets, optimize performance, and build a vibrant online community across Instagram, Facebook, TikTok, and beyond.

Qualifications

• Bachelor's degree in Marketing, Communications or a related field is required.
• 3–5 years of social media management experience with a strong ecommerce focus.
• Proven ability to develop and execute social campaigns that deliver measurable results.
• Experience with social advertising platforms such as Facebook Ads Manager and TikTok Ads.
• Strong understanding of SEO and how it applies to social content.
• Excellent written and verbal communication skills and attention to detail.
• Ability to work independently and in a fast-paced team.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with ecommerce objectives.
• Create, curate and manage engaging content across platforms (Instagram, Facebook, TikTok, Pinterest, Twitter).
• Oversee daily social media activities, posting, engagement, and community management.
• Plan and optimize paid social campaigns to drive traffic, leads and sales.
• Monitor trends, competitor activity and audience insights to identify growth opportunities.
• Analyze metrics and produce reports with actionable recommendations.
• Collaborate with marketing and sales to ensure cohesive campaigns.

Skills

Content creation

Copywriting

Video editing

SEO

Analytics

Communication

Teamwork

Education

Bachelor's degree in Marketing, Communications, Digital Media, or a related field

Tools

Facebook Ads Manager

TikTok Ads

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client is seeking an experienced and creative E-commerce Social Media Manager to lead their social media strategy and execution from their office in Richards Bay, KwaZulu-Natal . This role is crucial for driving brand engagement, growing our online community, and increasing traffic and sales to our client's e-commerce platforms. The ideal candidate will have a proven track record in developing and implementing successful social media campaigns within the e-commerce sector, coupled with a deep understanding of digital marketing principles. You will be responsible for crafting compelling content, managing social media advertising budgets, and analyzing performance metrics to optimize results. We are looking for a strategic thinker with excellent communication skills and a passion for social media's role in driving business growth. This position requires a hands-on approach, working closely with the marketing and sales teams to ensure a cohesive online presence.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with e-commerce objectives and brand identity.
• Create, curate, and manage engaging and high-quality content (text, images, video) across all relevant social media platforms (e.g., Instagram, Facebook, TikTok, Pinterest, Twitter).
• Manage day-to-day activities on social media channels, including posting, monitoring engagement, and responding to comments and messages.
• Plan, implement, and optimize paid social media advertising campaigns to drive targeted traffic, leads, and sales.
• Monitor social media trends, competitor activities, and audience insights to identify opportunities for engagement and growth.
• Analyze social media performance metrics (reach, engagement, conversions, ROI) and generate regular reports with actionable recommendations.
• Collaborate with internal teams (marketing, sales, design) to ensure consistent brand messaging and integrated campaign execution.
• Build and nurture an online community, fostering positive interactions and brand loyalty.
• Manage influencer collaborations and partnerships to extend brand reach.
• Stay up-to-date with the latest social media best practices, tools, and technologies.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 3-5 years of experience in social media management, with a significant focus on e-commerce.
• Proven ability to develop and execute successful social media marketing campaigns that drive measurable results.
• Demonstrated experience with social media advertising platforms (e.g., Facebook Ads Manager, TikTok Ads).
• Strong understanding of SEO principles and their application to social media content.
• Excellent content creation skills, including copywriting, basic visual design, and video editing capabilities.
• Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
• Strong analytical skills and the ability to interpret data to inform strategy.
• Excellent written and verbal communication skills, with attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.

Benefits

Our client values their employees and offers a comprehensive benefits package:

• Competitive salary and performance-based incentives.
• Opportunity to work within a growing e-commerce company.
• Health insurance benefits.
• Paid annual leave and public holidays.
• Professional development opportunities and training.
• A supportive team environment.
• Potential for career advancement within the marketing department.