E-commerce Social Media & Content Lead

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 420,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work arrangement

Medical aid contribution

Professional development

Job summary

Placements24 is seeking an innovative E-commerce Social Media & Content Lead in Richards Bay, KwaZulu-Natal, ZA. You will spearhead online engagement, craft compelling content, and drive traffic and conversions for our e‑commerce business.

The role requires a Bachelor's degree and 4+ years in social media management and content creation, with a proven track record of growing brand presence. You will work in a hybrid setup, collaborating with marketing and design teams to ensure consistent brand

Qualifications

• Bachelors in a relevant field.
• 4+ years in social media & content for e‑commerce.
• Proven growth in engagement for brands.
• Experience with analytics tools.

Responsibilities

• Develop cohesive social media and content strategy.
• Create, curate, and manage content across platforms.
• Manage paid social campaigns and budget.
• Engage with online communities and respond to comments.
• Monitor trends and competitive activity.
• Collaborate with marketing and design teams for brand consistency.
• Analyze performance and report insights.
• Drive e‑commerce sales via social channels.
• Oversee influencer collaborations.

Skills

Social media mgmt

Content creation

Copywriting

Graphic design

Video editing

Analytics

Strategy

Education

Bachelor's degree in Marketing/Comms/Digital Media

Tools

Buffer

Sprout Social

Google Analytics

Canva

Adobe Suite

Job description

About the Role

Our client is seeking an innovative and creative E-commerce Social Media & Content Lead to spearhead their online engagement and content strategy in Richards Bay, KwaZulu-Natal, ZA . This role is crucial for enhancing our client's brand presence across social media platforms and developing compelling content that drives traffic and conversions for their e-commerce business. The ideal candidate will have a keen eye for aesthetics, a deep understanding of social media trends, and a proven ability to create engaging content that resonates with target audiences. You will be responsible for developing and executing a comprehensive social media and content calendar, managing online communities, and analyzing performance metrics to optimize strategy. This position offers a Hybrid work model, combining the flexibility of remote work with the benefits of in-office collaboration and team synergy. You will play a vital role in shaping the brand's online narrative and driving engagement in the digital space.

Key Responsibilities

• Develop and implement a cohesive social media and content strategy aligned with e-commerce objectives.
• Create, curate, and manage all published content (images, video, written) across social media platforms (e.g., Instagram, Facebook, Pinterest, TikTok).
• Manage social media advertising campaigns, including budget allocation, targeting, and performance analysis.
• Engage with the online community, respond to comments and queries, and foster positive brand interactions.
• Monitor social media trends, competitor activities, and industry developments to identify new opportunities.
• Collaborate with the marketing and design teams to ensure brand consistency and high-quality content production.
• Analyze social media and content performance metrics, providing regular reports and actionable insights.
• Develop and execute strategies to drive e-commerce sales through social media channels.
• Manage influencer collaborations and partnerships to amplify brand reach.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media management and content creation, with a focus on e-commerce.
• Proven track record of growing social media presence and engagement for brands.
• Excellent content creation skills, including copywriting, graphic design (e.g., Canva, Adobe Suite basics), and video editing.
• Strong understanding of social media platforms, algorithms, and advertising best practices.
• Experience with social media management and analytics tools (e.g., Buffer, Sprout Social, Google Analytics).
• Ability to work effectively in a Hybrid work environment.
• Strong understanding of e-commerce sales funnels and conversion optimization.
• Excellent communication, organizational, and time management skills.

Benefits

• Competitive salary commensurate with experience.
• Opportunities for creative freedom and strategic input.
• Hybrid work arrangement offering flexibility.
• Contribution towards medical aid and other benefits.
• Professional development and training opportunities.
• Be part of a forward-thinking marketing team focused on growth.
• Work on exciting e-commerce projects in a beautiful coastal region.