Senior E-Commerce Social Media Strategist

Placements24; Pietermaritzburg; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Professional development

Generous leave policy

Performance-based bonuses

Access to latest marketing tools

Job summary

Placements24 in Pietermaritzburg is seeking a Senior E-commerce Social Media Strategist to design and drive cutting-edge social media programs that boost brand awareness, engagement, and online sales across key platforms.

You will own content creation, channel management, paid campaigns, and data-driven optimization, collaborating with marketing and product teams to ensure cohesive messaging and measurable ROI.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• At least 5 years of social media marketing experience with a focus on e-commerce.
• Proven track record of developing and executing measurable social media strategies.
• Expertise across Facebook, Instagram, TikTok, Twitter, Pinterest, and LinkedIn.
• Proficiency with social media management tools (Hootsuite, Buffer, Sprout) and Google Analytics.
• Excellent written and verbal communication with strong creative skills.
• Experience with social media advertising and campaign management.
• Ability to collaborate across marketing, sales and product teams.

Responsibilities

• Develop and implement social media strategies aligned with e-commerce goals.
• Manage all social channels: content creation, scheduling, community management.
• Analyze data to identify trends and optimization opportunities.
• Create engaging content (text, images, videos) for each platform.
• Collaborate with marketing, sales and product teams for cohesive campaigns.
• Manage social media ad budgets, set up campaigns, monitor ROI.
• Stay updated on trends and best practices in e-commerce marketing.
• Engage with followers and foster a positive online community.
• Report performance to stakeholders with actionable recommendations.

Skills

Social media marketing

E-commerce

Content creation

Campaign management

SEO basics

Communication

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Job description

About the Role

Our client, a dynamic and rapidly growing player in the e-commerce and social media landscape, is seeking a highly motivated and experienced Senior E-commerce Social Media Strategist to join their innovative team in Pietermaritzburg, KwaZulu-Natal . This pivotal role will involve developing and executing cutting-edge social media strategies to drive brand awareness, customer engagement, and ultimately, sales conversions across various online platforms. The ideal candidate will possess a deep understanding of the digital marketing ecosystem, with a proven track record of success in managing and optimizing social media campaigns specifically for e-commerce businesses. You will be instrumental in shaping our client's online presence and connecting with their target audience in meaningful ways, fostering a strong community around their brand.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce sales goals and brand objectives.
• Manage and oversee all social media channels, including content creation, scheduling, community management, and performance tracking.
• Analyze social media data and metrics to identify trends, insights, and opportunities for optimization and growth.
• Create engaging and high-quality content (text, images, videos) tailored for each platform and audience segment.
• Collaborate with marketing, sales, and product development teams to ensure cohesive brand messaging and integrated campaign execution.
• Manage social media advertising budgets, set up targeted campaigns, and monitor ROI.
• Stay abreast of the latest social media trends, platform updates, and best practices in e-commerce marketing.
• Engage with followers, respond to queries, and foster a positive online community.
• Report on social media performance to key stakeholders, providing actionable recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in social media marketing, with a significant focus on e-commerce.
• Proven experience in developing and executing successful social media strategies that drive measurable results.
• Expertise in major social media platforms (e.g., Facebook, Instagram, TikTok, Twitter, Pinterest, LinkedIn).
• Strong understanding of e-commerce principles and online sales funnels.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms (e.g., Google Analytics, platform-specific insights).
• Excellent written and verbal communication skills, with a keen eye for detail and creativity.
• Experience with social media advertising and campaign management.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Knowledge of SEO principles and their integration with social media marketing is a plus.

Benefits

Our client offers a competitive salary package and a range of benefits designed to support their employees' well-being and professional growth. This includes a comprehensive health insurance plan, opportunities for continuous professional development and training, a generous leave policy, and the chance to work in a vibrant and collaborative work environment in Pietermaritzburg . Employees will also benefit from potential performance-based bonuses and access to the latest marketing tools and technologies. This role offers a unique opportunity to significantly impact a growing e-commerce brand.