Senior Social Media Marketing Manager - E-commerce Focus

Placements24; Pietermaritzburg; Híbrido; ZAR 700 000 - 1 100 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive salary package

Professional development and growth

Collaborative work environment

KwaZulu-Natal regional focus

Resumo da oferta

Placements24 in Pietermaritzburg seeks a Senior Social Media Marketing Manager to lead our digital presence for a fast-growing e-commerce brand. You will design strategies, oversee content across Facebook, Instagram, TikTok, and LinkedIn, and drive engagement and conversions.

You will collaborate with marketing, sales and product teams, manage ad budgets, analyze performance, report insights, and stay ahead of trends.

Qualificações

• Bachelor's degree in Marketing, Communications, or related field.
• Minimum 5 years of social media management experience in e-commerce.
• Proven ability to drive sales and engagement via social campaigns.
• Content creation: copywriting, basic design, and video editing.
• Proficiency with social media tools and analytics platforms.
• Strong understanding of social advertising and ROI optimization.
• Excellent communication, storytelling, and data interpretation skills.
• Experience in fast-paced, deadline-driven environments.
• SEO awareness and application to social channels.

Responsabilidades

• Develop and implement social media strategies aligned with e-commerce goals.
• Manage all channels (Facebook, Instagram, Twitter, TikTok, LinkedIn) and create platform-specific content.
• Create compelling visuals, copy, and videos to drive conversions.
• Monitor trends, competitors, and new platforms for growth opportunities.
• Analyze performance, generate reports, and provide actionable insights.
• Collaborate with marketing, sales, and product teams for brand consistency.
• Oversee social media ad campaigns and optimize ROI.
• Build and nurture online communities and brand advocacy.
• Stay updated on platform algorithms and best practices.

Conhecimentos

Social media management

Content creation

Copywriting

Graphic design

Video editing

Social media advertising

Analytics

SEO knowledge

E-commerce

Communication

Storytelling

Formação académica

Bachelor's degree in Marketing/Communications

Ferramentas

Hootsuite

Buffer

Sprout Social

Google Analytics

Ads managers (Facebook/Instagram)

Descrição da oferta de emprego

About the Role

Our client, a rapidly growing e-commerce enterprise, is seeking an experienced and innovative Senior Social Media Marketing Manager to spearhead their digital presence and engagement strategies. This pivotal role will be instrumental in driving brand awareness, customer acquisition, and revenue growth through dynamic social media campaigns. The ideal candidate will possess a deep understanding of the e-commerce landscape and a proven track record of leveraging social platforms to achieve measurable business objectives. You will be part of a dynamic team based in the vibrant city of **Pietermaritzburg, KwaZulu-Natal**. This is an exciting opportunity to shape the online narrative of a leading brand and make a significant impact.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with e-commerce goals and target audience behavior.
• Manage all social media channels, including content creation, scheduling, posting, and community engagement across platforms like Facebook, Instagram, Twitter, TikTok, and LinkedIn.
• Create compelling and platform-specific content (visuals, videos, copy) that resonates with our target demographic and drives conversions.
• Monitor social media trends, competitor activities, and emerging platforms to identify new opportunities for growth and innovation.
• Analyze social media performance metrics, generate detailed reports, and provide actionable insights to optimize campaign effectiveness.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure brand consistency and integrated campaign execution.
• Manage social media advertising budgets, oversee ad campaigns, and optimize for ROI.
• Build and nurture online communities, fostering positive engagement and brand advocacy.
• Stay abreast of algorithm changes and best practices for all major social media platforms.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 5 years of experience in social media management, with a strong focus on e-commerce marketing.
• Proven ability to develop and execute successful social media strategies that drive sales and engagement.
• Expertise in content creation, including copywriting, graphic design (basic proficiency), and video editing (basic proficiency).
• Proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• In-depth knowledge of social media advertising platforms and best practices.
• Excellent communication, interpersonal, and storytelling skills.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Experience working in a fast-paced, deadline-driven environment.
• Demonstrable understanding of SEO principles and their application to social media.
• A passion for e-commerce and a keen eye for emerging digital trends.

Benefits

• Competitive salary package.
• Opportunity to work with a leading e-commerce brand.
• Exposure to cutting-edge digital marketing strategies.
• Professional development and growth opportunities.
• Collaborative and dynamic work environment.
• Contribution to shaping brand identity and market presence.
• Access to the beautiful landscapes and cultural richness of **KwaZulu-Natal**.