Social Media E-commerce Manager

Placements24; Durban; On-site; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

On-site in Durban

Shape the social commerce strategy

Access to professional development and

Be part of a vibrant and creative team

Contribute directly to sales growth

Job summary

Placements24 is seeking an experienced Social Media E-commerce Manager to spearhead social commerce initiatives in Durban. You will blend marketing acumen, social media expertise, and ecommerce funnel strategy to drive product discovery and direct sales.

The ideal candidate embraces social trends, has a keen eye for visuals, and translates social interactions into revenue. This is an on-site role based in our Durban offices, collaborating with cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years in social media marketing with e-commerce focus.
• Proven success in driving sales via social strategies.
• Experience with social media tools and analytics.
• Strong copywriting and basic visual design/video editing skills.
• Creative storyteller with community-building flair.
• Ability to manage multiple projects in a team environment.
• Willing to relocate to Durban, KwaZulu-Natal.

Responsibilities

• Develop and execute a social commerce strategy across Instagram, Facebook, TikTok, and more.
• Create engaging content including product showcases and videos.
• Grow and manage brand social communities and engagement.
• Plan paid social campaigns to drive traffic and conversions.
• Monitor trends, competitors, and platform updates.
• Analyze performance metrics and report insights.
• Collaborate with e-commerce team for store integration.
• Manage influencer collaborations and partnerships.
• Oversee customer service inquiries on social channels.

Skills

Social media marketing

E-commerce knowledge

Content creation

Copywriting

Education

Bachelor's degree in Marketing/Communications

Tools

Hootsuite

Buffer

Analytics tools

Job description

About the Role

Our client, a prominent online retailer with a strong presence in Durban, KwaZulu-Natal , is seeking an experienced and creative Social Media E-commerce Manager to spearhead their social commerce initiatives. This role demands a unique blend of marketing acumen, social media expertise, and a strategic understanding of e-commerce conversion funnels. You will be responsible for developing and executing strategies that leverage social platforms to drive product discovery, engagement, and direct sales. The ideal candidate is passionate about social media trends, possesses a keen eye for visual content, and has a proven ability to translate social interactions into tangible revenue. This is an on-site position, based in our client's offices in Durban , fostering close collaboration with cross-functional teams.

Key Responsibilities

• Develop and implement a comprehensive social commerce strategy across key platforms (Instagram, Facebook, TikTok, Pinterest, etc.).
• Create engaging and visually appealing content, including product showcases, lifestyle imagery, and video content tailored for social media.
• Manage and grow the brand's social media communities, fostering positive engagement and customer interaction.
• Plan and execute paid social media advertising campaigns to drive traffic and conversions.
• Monitor social media trends, competitor activities, and platform updates to identify new opportunities.
• Analyze social media performance metrics and report on key insights and recommendations.
• Collaborate with the e-commerce team to ensure seamless integration between social media activities and the online store.
• Manage influencer collaborations and partnerships to amplify brand reach.
• Oversee customer service inquiries and feedback received through social media channels.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Minimum of 4 years of experience in social media marketing, with a significant focus on e-commerce and social commerce.
• Demonstrated success in developing and executing social media strategies that drive sales.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of e-commerce principles and conversion optimization.
• Excellent content creation skills, including copywriting and basic visual design/video editing abilities.
• Creative thinker with a passion for storytelling and community building.
• Ability to work effectively in a team environment and manage multiple projects simultaneously.
• Reside in or be willing to relocate to Durban, KwaZulu-Natal .

Benefits

• Competitive annual salary of ZAR.
• Opportunity to work on-site in Durban , fostering strong team collaboration.
• Shape the social commerce strategy for a growing e-commerce brand.
• Access to professional development and industry events.
• Be part of a vibrant and creative marketing team.
• Contribute directly to the company's sales growth.