E-commerce Social Media Marketing Specialist

Placements24; Pietermaritzburg; Presencial; ZAR 360 000 - 540 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Competitive remuneration

Medical aid plan

Paid time off

Learning and development

Staff discounts

Performance-based incentives

Resumo da oferta

Placements24 is seeking an E-commerce Social Media Marketing Specialist in Pietermaritzburg. You will craft engaging content, run paid campaigns, and analyze performance to drive online sales while aligning with broader ecommerce goals.

You will collaborate with content and design teams, monitor trends, and optimize campaigns based on data. A strong copywriting and analytics skill set is essential for success in this role.

Qualificações

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• 3–4 years of hands-on social media marketing experience in ecommerce.
• Proven ability to create engaging content and campaigns that drive sales.
• Proficiency with social media management and analytics tools (Hootsuite, Sprout Social, Google Analytics).
• Solid understanding of ecommerce principles and online sales funnels.
• Excellent written and verbal communication; strong copywriting.
• Experience with paid social advertising platforms (Facebook Ads Manager).
• Creative mindset with ability to generate innovative ideas.
• Strong analytical and data-driven decision-making.
• Ability to multitask and manage multiple projects in a deadline-driven environment.

Responsabilidades

• Create, schedule, and publish content across Facebook, Instagram, Twitter, and LinkedIn for ecommerce products.
• Develop and manage paid social campaigns with focus on CPA, ROAS, and conversions.
• Monitor channels, respond to inquiries, and foster community engagement.
• Analyze campaign data and website analytics to identify optimization opportunities.
• Collaborate with content and design teams to ensure brand consistency and compelling assets.
• Stay updated on platform changes and ecommerce trends.
• Contribute to influencer marketing strategies and collaborations.
• Generate regular performance reports with actionable insights.
• Align social media efforts with broader ecommerce goals.
• Test new channels and features to grow brand reach.

Conhecimentos

Social media marketing

Content creation

Copywriting

Analytics

Paid advertising

Project management

Formação académica

Bachelor's degree in Marketing/Related field

Ferramentas

Hootsuite

Sprout Social

Google Analytics

Facebook Ads Manager

Descrição da oferta de emprego

About the Role

Our client is a thriving online retailer seeking a proactive and results-driven E-commerce Social Media Marketing Specialist to enhance their online presence and drive sales. This role is integral to developing and executing innovative social media campaigns that resonate with our target audience and convert engagement into purchases. The ideal candidate will possess a deep understanding of current social media trends, e-commerce best practices, and the ability to translate market insights into actionable marketing strategies. This is an exciting opportunity to contribute significantly to the growth of a forward-thinking company in the digital landscape. The position is based in the vibrant city of Pietermaritzburg, KwaZulu-Natal , offering a chance to be part of a dynamic regional economy.

Key Responsibilities

• Create, schedule, and publish compelling content across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to promote e-commerce products and brand initiatives.
• Develop and manage paid social media advertising campaigns, focusing on key performance indicators such as conversion rates, cost per acquisition, and return on ad spend.
• Monitor social media channels for customer inquiries, comments, and feedback, responding promptly and professionally to foster community engagement and brand loyalty.
• Analyze social media data and website analytics to track campaign performance, identify user behavior patterns, and provide actionable insights for optimization.
• Collaborate with the content and design teams to ensure brand consistency and develop visually appealing assets for social media posts and advertisements.
• Stay informed about the latest social media algorithms, platform updates, emerging trends, and competitor activities within the e-commerce sector.
• Assist in the development of influencer marketing strategies and collaborations to amplify brand reach.
• Generate regular reports on social media performance, highlighting key metrics and strategic recommendations.
• Contribute to the overall digital marketing strategy, ensuring alignment between social media efforts and broader e-commerce goals.
• Identify and test new social media channels or features that could benefit the e-commerce business.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 3-4 years of hands-on experience in social media marketing, specifically within an e-commerce context.
• Proven ability to create engaging content and manage successful social media campaigns that drive sales.
• Proficiency with social media management and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics).
• Solid understanding of e-commerce principles and online sales funnels.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Experience with paid social advertising platforms (e.g., Facebook Ads Manager).
• Creative mindset with an ability to generate innovative ideas.
• Strong analytical skills and data-driven decision-making capabilities.
• Ability to multitask and manage multiple projects in a deadline-driven environment.

Benefits

• Our client provides a competitive remuneration package, reflecting the candidate's skills and experience.
• Employees receive a comprehensive medical aid plan and access to wellness programs.
• Paid time off includes annual leave, sick leave, and public holidays.
• Opportunities for continuous learning and professional development are actively encouraged through training programs and industry events.
• The company cultivates a positive and collaborative work environment.
• Additional benefits include potential for performance-based incentives and staff discounts.
• This role is based in Pietermaritzburg, KwaZulu-Natal , offering a stable and rewarding career.