E-commerce Social Media Manager

Placements24; Durban; On-site; ZAR 360,000 - 540,000; Full time

Benefits offered by this job

Competitive salary

Durban office

Medical aid

Employee discounts

Development opportunities

Collaborative office

Job summary

Placements24 in Durban is seeking an experienced E-commerce Social Media Manager for an on-site role. You will develop and execute a dynamic social media strategy to drive brand awareness, engagement and online sales.

Responsibilities include creating content for Facebook, Instagram, Twitter, Pinterest and TikTok; planning paid campaigns; analyzing performance; and collaborating with marketing and e-commerce teams. A 3-year track record in e-commerce social media is preferred.

Qualifications

• Minimum of 3 years in social media management for e-commerce.
• Proven track record of driving engagement and sales.
• Strong copywriting and visual content creation skills.
• Experience with social media tools and analytics platforms.
• Bachelor's degree preferred in Marketing, Communications, or related field.

Responsibilities

• Develop and manage social media strategy across Facebook, Instagram, Twitter, Pinterest, and TikTok.
• Create engaging content (images, videos, copy) tailored for each channel.
• Plan and run paid social campaigns with budgeting and targeting.
• Monitor trends, feedback, and competitor activity.
• Respond to inquiries and foster a positive community.
• Collaborate with marketing and e-commerce teams to align campaigns.
• Track and report on engagement, reach, conversions and ROI.
• Stay up-to-date with best practices and tools.

Skills

Social media management

Content creation

Paid social advertising

Analytics/metrics

Copywriting

Team collaboration

Education

Bachelor's degree in Marketing or Communications

Tools

Hootsuite

Buffer

Google Analytics

Facebook Ads Manager

Job description

About the Role

Our client, a growing online retail business, is seeking an experienced E-commerce Social Media Manager to join their team in Durban, KwaZulu-Natal. This is an on-site position, requiring you to be present in our Durban office to foster strong team collaboration and engagement. You will be responsible for developing and executing a dynamic social media strategy that drives brand awareness, engagement, and ultimately, sales for our e-commerce platform. This role demands a creative thinker with a deep understanding of various social media platforms, digital trends, and the e-commerce customer journey. You will manage all social media content, advertising campaigns, and community interactions, ensuring a consistent brand voice and maximizing reach. If you are a social media guru with a passion for e-commerce and a desire to make a tangible impact.

Key Responsibilities

• Develop, implement, and manage our social media strategy across platforms such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
• Create engaging and visually appealing content (images, videos, graphics, copy) tailored for each social media channel.
• Plan and execute paid social media advertising campaigns, including budget management, targeting, and performance analysis.
• Monitor social media channels for industry trends, customer feedback, and competitor activity.
• Respond to customer inquiries and comments promptly and professionally, fostering a positive community environment.
• Collaborate with the marketing and e-commerce teams to align social media activities with overall business goals and campaigns.
• Track, analyze, and report on key social media metrics (e.g., engagement, reach, conversions) to measure effectiveness and identify areas for improvement.
• Stay up-to-date with the latest social media best practices, tools, and technologies.

Requirements

• Minimum of 3 years of experience in social media management, specifically within the e-commerce sector.
• Proven track record of developing and executing successful social media campaigns that drive engagement and sales.
• In-depth knowledge of social media platforms, their algorithms, and advertising capabilities.
• Excellent copywriting, editing, and visual content creation skills.
• Experience with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of e-commerce principles and customer behavior online.
• Ability to work effectively in a team and manage multiple projects simultaneously.
• Excellent communication and interpersonal skills.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work within a growing e-commerce company in Durban.
• Contribution towards medical aid and other benefits.
• Employee discounts on products.
• Opportunities for professional development and training.
• A collaborative and supportive office environment.