E-commerce Social Media Specialist

Placements24; Paarl; Presencial; ZAR 240.000 - 420.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

Retirement contributions

Paid time off

Descripción de la vacante

Placements24 in Paarl, Western Cape is seeking an E-commerce Social Media Specialist to manage daily social channels, craft engaging content, and drive campaigns that boost brand presence and online sales.

You will collaborate with the marketing team, monitor analytics, and stay ahead of trends. The role is on-site in Paarl and requires a proactive, metrics-driven mindset with a passion for e-commerce.

Formación

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 1-3 years in social media marketing, preferably e-commerce.
• Proven ability to create engaging social content and manage campaigns.

Responsabilidades

• Manage day-to-day social media accounts across platforms.
• Create and schedule content aligned with brand guidelines.
• Monitor conversations, respond to comments, engage with community.
• Plan and execute social ad campaigns including targeting and budgeting.
• Track key metrics using analytics tools and report insights.

Conocimientos

Social media marketing

Content creation

Analytics

Educación

Bachelor's degree in Marketing, Communications, Digital Media

Herramientas

Hootsuite

Buffer

Canva

Descripción del empleo

About the Role

Our client, a dynamic and rapidly expanding e-commerce business, is seeking a proactive and results-driven E-commerce Social Media Specialist to enhance their online presence and drive engagement. This role is central to managing our social media channels, developing engaging content, and executing targeted campaigns that resonate with our customer base. The position is based in the charming and vibrant town of Paarl, Western Cape , and requires the candidate to work on-site to foster team collaboration and ensure seamless execution of strategies. We are looking for an individual with a strong understanding of social media marketing principles, a creative flair for content creation, and a keen eye for analytics within the e-commerce context. If you are passionate about leveraging social media to boost brand visibility and drive sales, this is an excellent opportunity to make a significant impact.

Key Responsibilities

• Manage day-to-day operations of the company's social media accounts across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).
• Develop, create, and schedule engaging content, including text, images, and videos, that aligns with brand guidelines and marketing objectives.
• Monitor social media conversations, respond to comments and messages, and actively engage with the online community to build brand loyalty.
• Assist in the planning and execution of social media advertising campaigns, including audience targeting and budget management.
• Track and analyze key social media metrics (engagement, reach, website traffic, conversions) using analytics tools.
• Provide regular reports on social media performance, highlighting key insights and recommendations for improvement.
• Stay informed about the latest social media trends, platform updates, and emerging technologies.
• Collaborate with the marketing team on integrated campaigns and content initiatives.
• Conduct competitive research to identify best practices and opportunities for growth.
• Support the e-commerce team in driving traffic and sales through social media efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1-3 years of experience in social media marketing, preferably within an e-commerce environment.
• Demonstrable experience in creating engaging content for social media platforms.
• Proficiency with social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of major social media platforms and their respective audiences.
• Excellent written and verbal communication skills, with attention to detail.
• Basic knowledge of graphic design tools (e.g., Canva) is a plus.
• Ability to work effectively in a team and independently manage tasks.
• A passion for e-commerce and digital marketing trends.
• Strong organizational and time-management skills.

Benefits

Our client offers a competitive salary and a comprehensive benefits package. This on-site role in Paarl, Western Cape , provides a structured work environment with opportunities for professional growth and development. Benefits include health insurance, retirement contributions, and paid time off. We foster a collaborative team culture where your contributions are valued.