E-commerce Marketing Specialist

Placements24; South Africa; Hybrid; ZAR 320,000 - 460,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development

Dynamic team in Pretoria

Job summary

Placements24 in Pretoria, Gauteng is seeking a data-driven E-commerce Marketing Specialist to drive online sales, customer acquisition, and brand visibility across SEO, SEM, email marketing, and social media. You will optimize campaigns for ROI, collaborate with content creators, analyze performance with Google Analytics, and support CRO and landing page optimization in a fast-paced hybrid role.

Ideal candidates have 3+ years in e-commerce marketing, hands-on experience with Google Ads/Facebook

Qualifications

• 3+ years in e-commerce marketing.
• Proven experience with SEO/SEM tools and GA.
• Hands-on with Google Ads and Facebook Ads Manager.
• Experience with email platforms like Mailchimp or Klaviyo.
• Strong analytical and reporting skills.
• Knowledge of CRO and A/B testing.
• Excellent communication and collaboration.

Responsibilities

• Develop and manage online marketing campaigns across SEO, SEM, paid social, and email.
• Conduct keyword research and apply SEO best practices to boost organic rankings.
• Manage and optimize paid campaigns to hit CPA, ROAS, and conversion targets.
• Create engaging emails and automated customer journeys to nurture leads.
• Analyze performance data with Google Analytics to drive optimization.
• Collaborate with content creators and designers on assets and landing pages.
• Stay updated on digital marketing trends in e-commerce.
• Prepare performance reports for management with insights and recommendations.

Skills

SEO

SEM

Email marketing

Social media

Google Ads

Facebook Ads

Analytics

CRO

A/B testing

Team collaboration

Education

Bachelor's degree in Marketing or related field

Digital marketing certification

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEMrush

Ahrefs

Mailchimp

Klaviyo

Job description

About the Role

Our client, a rapidly expanding online retailer, is seeking a data-driven and results-oriented E-commerce Marketing Specialist to join their dynamic team in Pretoria, Gauteng . This role is crucial for driving online sales, customer acquisition, and brand visibility across various digital marketing channels. The ideal candidate will have a strong understanding of SEO, SEM, email marketing, and social media advertising, with a proven ability to optimize campaigns for maximum ROI. You will work closely with the broader marketing team to execute integrated strategies that enhance the online customer journey and drive profitable growth for our client’s diverse product offerings. This position requires a proactive individual eager to contribute to a fast-paced and evolving e-commerce environment.

Key Responsibilities

• Develop, implement, and manage online marketing campaigns across SEO, SEM, paid social media, and email marketing to drive traffic and sales.
• Conduct keyword research and implement SEO best practices to improve organic search rankings and website visibility.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads) to achieve target KPIs such as CPA, ROAS, and conversion rates.
• Create engaging email marketing campaigns, including newsletters, promotional emails, and automated customer journeys, to nurture leads and retain customers.
• Analyse campaign performance data using tools like Google Analytics to identify trends, measure effectiveness, and provide actionable insights for optimization.
• Collaborate with content creators and designers to develop compelling marketing assets and landing pages.
• Stay up-to-date with latest digital marketing trends, tools, and best practices in e-commerce space.
• Monitor competitor activities and market trends to identify new opportunities for growth.
• Assist in managing the e-commerce website's user experience and conversion rate optimization (CRO) efforts.
• Prepare regular performance reports for management, highlighting key achievements, challenges, and recommendations.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 3 years of experience in e-commerce marketing, with a focus on digital campaign management.
• Proven experience with SEO/SEM tools (e.g., Google Search Console, SEMrush, Ahrefs) and Google Analytics.
• Hands-on experience managing paid advertising campaigns on platforms like Google Ads and Facebook Ads Manager.
• Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and automation strategies.
• Strong understanding of conversion rate optimization (CRO) principles and A/B testing.
• Excellent analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Strong written and verbal communication skills, with attention to detail.
• Ability to work effectively both independently and collaboratively in a team environment.
• Experience with e-commerce platforms (e.g., Shopify, Magento) is a plus.

Benefits

Our client offers a competitive salary, comprehensive health benefits, and excellent opportunities for professional development within a dynamic and supportive team in Pretoria . This hybrid role provides a blend of in-office collaboration and remote flexibility, allowing for a healthy work-life balance. You will be part of an innovative company culture focused on growth and success in the e-commerce sector. Contribute your skills to a thriving business and advance your career.