Social Media & E-commerce Strategist

Placements24; Pretoria; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Fully remote position

Health benefits

Professional development budget

Opportunity to shape digital strategy

Job summary

Placements24 is seeking a dynamic Social Media & E-commerce Strategist to join our team remotely, contributing to Pretoria and beyond. You will bridge social engagement with e-commerce sales, crafting strategies that drive traffic, conversions, and loyalty across platforms.

The role requires a strategic thinker with a proven track record in social media marketing and e-commerce, adept at analytics, SEO, and cross-functional collaboration in a remote environment.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Communications, or related field.
• Minimum of 4 years of experience in social media marketing and e-commerce strategy.
• Proficiency with analytics platforms (e.g., Google Analytics) and social media management tools.
• Strong understanding of SEO and how it integrates with social media and e-commerce.

Responsibilities

• Design and implement integrated social media and e-commerce strategies to achieve sales targets and enhance brand visibility.
• Develop content strategies for social platforms to drive engagement and align with product offerings.
• Analyze social media performance and e-commerce data to identify trends and optimization opportunities.
• Collaborate with marketing, sales, and product teams to ensure a cohesive online brand experience.
• Manage social media advertising campaigns with audience targeting, budgets, and ROI monitoring.
• Stay informed about emerging trends and technologies to recommend innovative approaches.

Skills

Social media marketing

E-commerce strategy

Analytics

Education

Bachelor's degree in Marketing, Digital Media, Communications, or related field

4+ years of experience in social media marketing and e-commerce strategy

Tools

Google Analytics

SEO tools

Social platforms management tools

Job description

About the Role

Our client is seeking a dynamic and innovative Social Media & E-commerce Strategist to join their team, working remotely and contributing to their presence in Pretoria and beyond. This role requires a strategic thinker who can effectively bridge the gap between social media engagement and e-commerce sales. You will be responsible for developing and executing cutting-edge strategies that leverage social platforms to drive online traffic, conversions, and customer loyalty. This is a prime opportunity for a creative strategist to shape the online narrative and sales funnel for a growing e-commerce brand from a remote setting.

Key Responsibilities

• Design and implement integrated social media and e-commerce strategies to achieve sales targets and enhance brand visibility.
• Develop compelling content strategies for social media platforms that drive engagement, build community, and align with product offerings.
• Analyze social media performance and e-commerce data to identify trends, customer behavior patterns, and opportunities for optimization.
• Collaborate with marketing, sales, and product teams to ensure a cohesive online brand experience and customer journey.
• Manage social media advertising campaigns, including audience targeting, budget allocation, and performance monitoring to maximize ROI.
• Stay informed about emerging social media trends, e-commerce technologies, and competitive landscape to recommend innovative approaches.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• Minimum of 4 years of experience in social media marketing and e-commerce strategy, with a strong portfolio showcasing successful campaigns.
• Proficiency in social media management tools, analytics platforms (e.g., Google Analytics, social insights), and e-commerce platforms.
• Strong understanding of SEO principles and how they integrate with social media and e-commerce efforts.
• Excellent strategic thinking, analytical skills, and creative content development abilities.
• Demonstrated ability to manage multiple projects and collaborate effectively in a remote team environment.

Benefits

• Competitive annual salary with potential for performance-based increases.
• Fully remote position, offering significant flexibility and work-life balance.
• Comprehensive health and wellness benefits package.
• Professional development budget for courses and certifications.
• Opportunity to work with a forward-thinking company and shape its digital future.